YouTube Content Ownership
YouTube – Academy for Ads
YouTube – Academy for Ads
Views, subtitles, revenue.
Comments, views, watch time.
Device, views, playback location.
Geography, demographics, and watch time
Maintain a subscriber count above 100,000.
Deliver videos in HD resolution.
Upload more than 100 videos per month.
Provide an SSH Key to your account manager.
Web upload interface in Creator Studio
Secure File Transfer Protocol (SFTP)
To sort it by degree of importance.
To aggregate data into useful chunks.
To quickly identify statistical outliers.
To hide non-relevant information.
Content ID enables rights holders to block, track, or monetize uploads that use copyrighted content.
Content ID scans all uploads and removes portions that infringe copyright.
Content ID allows viewers to flag harmful or dangerous content.
Content ID is only available to channels with >1 million subscribers.
Invite users to be content owners via email.
Exclude revenue data from a user role.
This can’t happen: the full Analytics suite is available to everyone who’s signed in.
Notify partner manager of reporting preferences.
If a content owner deactivates a reference file, it will:
Stop claiming new user-uploaded content that matches the reference file
Deactivate the reference file for 30 days and suspend matching
Continue matching new user uploads, but change the match policy to track
Release all prior claims made against the reference file, but continue matching new user uploads
As it is uploaded and at intervals later on
After it has received more than 1000 views
Only when it is first uploaded and published
When an ad is placed on the video
High video quality
Offline disk import
No technical expertise required
Ease of scalability
Flag uploaded content that may infringe on rights
View and manage claim settings
Convert material into proprietary video format
Deliver reference material to YouTube that reflects content ownership
Usage Policy = Track, Match Policy = Monetize
Usage Policy = Monetize, Match Policy = Track
This requires a custom policy
Usage Policy = Track, Match Policy = none
Comedy improv video
Animated TV show
To resolve reference overlaps
To prevent copyright strikes
To verify the content complies with Content ID guidelines
To respond to disputes from another content owner
Container for information about a piece of intellectual property
Similar to a video that’s uploaded to a channel
Link between a video on YouTube and its monetary value
Policy applied to a video, music, or composition
Edit your ownership if you plan to monetize
Download the Ownership report and filter by Canada
Contact the other asset owner to request an update
Remove your asset ownership for Canada
Joining a multi-channel network, especially if it’s an international one.
They have become a YouTube partner, and need to manage channel revenue.
They manage a large, or multi-channel, content repository.
They produce parody or cover videos, and want to avoid copyright takedowns.
Third-party clips under fair use/dealing principles
Content with exclusive territorial rights
Content released under open license
Public domain recordings
A sharp uptick in overall revenue.
A decrease in views.
An increase in watch time.
A dip in advertising revenue.
All partner-uploaded videos automatically become references
Select a usage policy
Change video privacy setting from Private to Public
Claim the video and enable Content ID matches
You set ad types in the Monetize section of Content ID.
YouTube automatically selects appropriate ad types.
You specify ad types when you create your channel.
You specify ad types using advertising settings, which are distinct from a rights policy.
Exclude the segment with the movie clip.
Use the reference but agree to split the ad revenue.
Add ownership on BritFlix’s asset.
Deactivate the reference file in the UK.
Your video will be made unavailable in countries where you don’t own the asset.
Other parties are unable to add ownership to your asset in territories that you don’t own it.
Your video will become Unlisted on your channel.
All user videos claimed against the asset will be made unavailable in areas where you don’t own the asset.
The video is unavailable for viewing and the uploader automatically receives a copyright strike.
The video is viewable only on YouTube (embeds and other playbacks are disabled).
The video is available for viewing but the uploader receives a copyright strike.
The video is unavailable for viewing but retains a unique URL.
Ownership, Claims, Videos
Metadata, Ownership, Reference Material, Match Policy
Reference Material, Ad Formats
Intellectual Property, Copyright Notices
Set of rules that specify whether to monetize, track, or block a claimed video
Similar to a license. It gives permission for others to reuse content on the Internet.
Instructions for which ad formats should appear on videos.
YouTube’s legal framework for managing copyright infringement.
Reduce asset ownership conflicts because you no longer have the rights and cannot apply your policies in those territories
Enable multiple parties to share ownership of a web asset in the same territory
Establish new rights holder access to previously expired claims from the previous content owner
Ensure your asset ID changes with your ownership
Audio content without video
Public domain content
Files longer than 45 minutes
May cause your channel to receive a partner strike
May prevent you from controlling and monetizing reuploads of your copyrighted material
May lead to a policy dispute with another content owner
May prevent you from adjusting video privacy settings
What can you do to avoid partner strikes for copyright violations?
Maintain proper internal controls and educate your channels
Add a Creative Commons license for all uploaded content
Mark all videos uploaded as original content
Disable monetization on all channels
Copyright applies to new music videos but not audio recordings of covers.
Copyright does not apply since the cover song is not fixed.
Is considered a reproduction and permission may be needed from the original content creator before it is used.
Is considered a collective work and it’s unnecessary to request permission from the content creator.
Any music can be used in videos according to the terms specified.
Only sound effects may be used, but not songs.
Songs can be used if you pay the owner royalties.
Music may be used for non-monetized videos only.
A partner hosts a YouTube talk show called “Cat Chat.” One episode consists of the host’s 10-minute interview with a veterinarian, followed by a 5-minute reel of viral cat videos that were uploaded to YouTube by other users. The partner obtained a commercial use license from the uploaders to use their cat videos on “Cat Chat.” The “Cat Chat” host now wishes to use Content ID to monetize clips from the show. The partner should…
Upload only the 10-minute interview as a reference file, because the partner does not own the viral videos exclusively.
Not upload the video as a reference file at all, because it contains third-party content.
Not upload the video as a reference file at all, because interview footage is not copyrightable.
Upload the entire episode as a reference file, because she has a license to use the viral cat videos.
It contains tools for you to instantly remove videos that violate any laws.
It gives you advice about your specific video.
It connects you to the person who uploaded the infringing video.
It offers resources on managing copyright and answers to frequently asked questions.
Commentary and critique of copyrighted works
A video of you at home offering beauty tips
A video made entirely from a compilation of funny clips from YouTube videos found on other channels
A series of reactions to other people’s videos
The request is forwarded to the partner manager for evaluation.
The video is removed from search results but still published.
The claim is released.
A legal takedown notice is issued against this video.
Your attorney must submit a formal request to a court.
As the copyright owner or authorized agent, you must submit a fully completed notification of copyright infringement.
Anyone can flag a video, and a copyright takedown notice will be sent to the person who uploaded the video.
Person who uploaded the video must admit to using copyrighted material.
Estimate the number of other videos that may also use this song in their tribute videos.
Request permission to use it since the song is likely still covered by copyright protection.
Use the song freely because it has automatically entered the public domain.
Clear any pending claims you have in your account before adding new content.
A legal takedown notice is issued to the user who uploaded the content.
The claim is released and an exclusion on the underlying reference file is created.
Performance data is excluded from YouTube Analytics reports.
Underlying reference data is removed to prevent future claims.
What is a translation of an existing work considered?
An account manager
United States Copyright Office
YouTube Copyright Center
If you don’t select a default policy, YouTube uses the predefined policy Block Everywhere.
YouTube applies the default usage policy to videos that users upload to their channels, which produces better Content ID matches.
When you have no match policy, your default usage policy is applied as the match policy.
YouTube applies the default usage policy to videos that you upload to your channels, which speeds up the setup process.
Reuse per terms of the license
Use without attribution
Claim as original work
Only use for non-commercial works
Usage Policy = none, Match Policy = Block
Usage Policy = Monetize, Match Policy = Block
Usage Policy = Block, Match Policy = Monetize
The claimant is prevented from filing future copyright takedowns.
The copyright strike changes to “pending” status.
The copyright strike is removed from the user’s account.
The video is restored but cannot be monetized.
The first partner will immediately lose claims on the content and should remove the overlapping portion from their reference.
The first partner will be asked to review the overlap, and either assert exclusive rights or exclude the overlapping segment from their reference.
User videos that match only the excluded portion will be given to the second partner who selected “Assert Exclusive Rights”.
User videos that match only the excluded portion will be claimed by both partners, but excluded from the other partner’s list of claims.
It’s marked as unavailable for viewing in the territories specified by the copyright owner.
It’s flagged for a copyright takedown notice.
It’s deleted from the site within 10 business days.
It’s designated as a violation of YouTube’s Terms of Service.
Same across all countries
Laws follow either EU or US precedent
Vary by country
Common standards are updated annually
What is a claim?
Policy that enables monetization for all videos
A legal process to prove ownership of intellectual property
Link between a video uploaded to YouTube and an asset
A container for information about a piece of intellectual property
Methods of operation
Whitelist the other party’s channel.
Ask the other party to enter your channel ID in their asset metadata
Turn off “Enable Content ID matching”.
Duplicate your asset so the other can assign ownership to the content
You cannot modify your reference after it’s created
To identify the languages for which you have ownership
To ensure accurate claiming of user videos so you can control your content
References are rejected if they contain third-party content
Set ownership on the asset to Spain, and set block outside ownership on the claim.
Don’t assign ownership until the partner has secured worldwide rights.
Set ownership on the asset to Spain only.
Set ownership on the asset to all countries. Set a match policy of block outside of Spain.
Submit a copyright takedown request
Nothing, because it’s freedom of expression
Send an email to the person who uploaded the video
Report the video using the Flag action
Calculate the percentage of copyrighted content to make sure it’s less than 25%.
Compare the video to other ones on the uploader’s channel.
Consider the criteria for fair use (or fair dealing), including whether the video is a parody or critique with social value.
Submit the video to the automated system for evaluation.
Delete videos after you receive a copyright notice
Only upload original content
Appeal all claims made against the content you upload
Include less than 10 seconds of other people’s work
Immediately shares information about the case with local law enforcement agencies for prosecution.
Removes the video from the site and issues a copyright strike to the uploader.
Assigns a badge to the uploader’s channel home page to identify them as an abusive actor.
On a quarterly basis, publishes and shares a list of accounts that have been uploading copyrighted material.
While the video is being transcoded for use
Before you upload your video to YouTube
After the video has received at least 100 views
When you monetize your video
How does copyright apply to a movie review video?
Prevents any footage from being shown without written consent from the actors who have dialogue.
Allows a review to add as many pieces of footage from the movie if it’s listed as a movie review.
May be considered fair use (or fair dealing) to use a very short movie clip to support commentary about the plot or characters.
Video footage may be used as long as the sound is disabled.
Explicit permission from the copyright owner
Full name of the owner listed in the final credits
On-screen reference at the beginning of the video
Link to the original work in the metadata
They can eradicate pirate sites from the internet.
They can issue a “copyright strike” whenever the automated system flags a potential violation.
They can quickly remove up to 100 videos with the Copyright takedown webform.
They can monetize user-generated content that uses copyrighted material.
Upheld but the claim is set to “none”.
Claim becomes active again and partner policy is applied to the video.
Routed to third-party review board for manual investigation.
Claim is extended for 30 more days.
Claim is released.
Nothing happens since a claim may indefinitely sit in the queue.
Claim defaults to Block and then can be appealed.
The one that originally submitted the notice
The person who uploaded the video
It’s not possible to retract the notice
3rd party arbitrator for copyright claims
The claim is released and the policy changes to “Track”
The claim moves to the “Released Claims” queue
The claim becomes pending until the user responds
The claim is set to inactive and your match policy isn’t applied
The claim is routed for review by the content owner.
The claim is released but may be reinstated after 30 days.
The corresponding reference file is classified as pending.
The match policy is applied unless it is Monetize.
These are considered original works, so you would own the copyright.
These can be considered derivative works under the law, and you may need permission from the original content creators.
These have not been defined under current copyright law, so it’s unclear.
These are protected by fair use, so you don’t need permission from the original content creators.
Release the claim
Release the claim and exclude the segment from matching
Reinstate the claim
Inclusion of a disclaimer to the subsequent use
Purpose and character of the use
Name of the original creator included on screen
Addition of a link to original content in the metadata
Content ID deletes the reference.
This may lead to erroneous claims.
Content ID mutes the audio portion.
The asset type is converted to Web.
Uses a team of reviewers to manually inspect all content uploaded.
Creates referral lists of people who can advocate on your behalf.
Provides legal advice during a dispute about uploaded content.
Builds technologies such as Content ID to help manage rights at scale.
Owner of the channel where the video was uploaded
As long as the original work is referenced in the video, no other permission is needed
Copyright owner of original video and all works contained within it
After a video has been uploaded to YouTube, Content ID grants permission
The reference overlap is surfaced for you to review and address.
The reference file is attributed to the partner with the most channel subscribers.
Nothing happens in this case.
The older reference file overwrites the newer one.
Release the claim and deactivate the reference file
Reinstate the claim and change your match policy to Block
Release the claim and exclude the matched portion from your reference to prevent future matches
This is protected by fair use, so you don’t need permission from the original content creator.
You may want to change some of the lyrics in your cover song, so you would avoid copyright issues.
When performing a cover song, you still need to be sure that you have the permission of the songwriter or composer.
A cover song is considered a transformative work, so you don’t need permission from the original content creator.
Creator review board
Copyright notification web form
YouTube Copyright School
Partner manager escalation
Asset will go into a state of conflict. Both partners’ monetization policies will not apply in the overlapping territories.
Only the partner that initially added ownership to the asset will receive the worldwide revenue.
Asset will monetize on behalf of both partners. Revenue will be equally split.
Only the partner that most recently added ownership will receive the worldwide revenue.
Drag and drop media files.
Upload metadata files through UI.
Process the package.
Click “Validate” button.
Device, views, playback location.
Geography, device, and language.
Language, watch time, demographics.
Geography, subtitles, revenue.
A partner decides to claim user-uploaded videos with a Track policy. What data on the video will the partner have access to?
Watch Time minutes added to their total account.
Views from the video added on to their own uploaded version of the video.
Analytics data on the video.
Revenue from ads shown on the video.
As soon as the creative work is fixed in a tangible medium of expression
After it has been approved by a local copyright attorney
When the creative work is registered with the international copyright office
After the creative work is communicated to another party by any means
Warning of possible account termination if copyright abuse continues
Instructions for contacting the copyright owner to obtain a license
Notice to mediate the dispute or face legal fines
A document to fill out to file an appeal
These go to Partner B.
These will now be unclaimed.
These are now claimed by both partners.
These go to Partner A.
Upload reference files and enable Content ID
Create digital fingerprints and set permissions
Validate your assets with Video Manager
File claims when notified of matching content
The partner can choose to reinstate the claim again to assert their rights.
The user and partner must mediate the claim outside of the automated Content ID system.
The partner must decide whether to release the claim or issue a legal takedown notice.
The user automatically receives permission to use the video.