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You pay when a user clicks on your ad that leads to your website.
You pay when ads are shown to a user.
You pay when a user clicks on your ad that leads to your website and makes a purchase.
Your target audience for display advertising is not limited to the number of people looking for you on the web.
Display traffic is both cheaper and more plentiful.
It brings traffic with the strongest buyer’s intent.
True or false? An effective PPC strategy should consider the ads themselves; the steps that users take on your website in order to convert to clients is not a part of this strategy.
Same number throughout
Which step in the decision making funnel do most people fit in.
What does tracking performance down a sales funnel enable you to do? Choose 3 answers.
Know how much to pay per click
Understand the cost for each of the conversions along the funnel.
A/B test different ads for highest CTR
A/B test different variations of stages along the funnel
More sales copy helps sell to users that are:
To both groups
Higher up on the decision making funnel (first becoming aware)
Lower on the decision making funnel (ready to take action and buy)
How do you get more meaningful statistics without spending more money? Choose 3 correct answers.
Limit your advertising to fewer products
Target fewer keywords
Focus on fewer users
Higher conversion rate
Number of ad clicks
Google Ads hierarchy, from largest to smallest, is:
Campaign ->Account -> MCC -> Ad Group
Account ->MCC -> Campaign -> Ad Group
MCC -> Account -> Campaign -> Ad Group
Websites that aren’t Google properties, but have a search box which delivers Google’s search results
Websites that belong to Google
Advertising agencies that manage Google search campaigns
The negative exact keyword ‘-[beach chair]’ will exclude the following search term:
Best beach chairs
Best beach chair
Fill in the blank: It is important to take into consideration the decision making funnel when conducting keyword research so that you focus on more actionable words that will help you deliver a __________CTR with Google and ________ better.
Maximum, show up
It helps forecast the search volume.
It is only available in your current location.
It is a not a free tool.
True or false? A feature that the SEMrush Keyword Magic Tool offers which the AdWords Keyword Tool lacks is the ability to list attributes along side roots.
Lowest cost per click
Priority Listing Ad
Paid Listing Ad
Product Listing Ad
True or false? Uploading a CSV of your data sheet from your computer will allow you to set an automated schedule.
Fill in the blank. Display advertising allows you to reach users at the ___________ stage of the decision making funnel.
True or false? Frequency capping sets limits on how many times the same person can see an ad.
Fill in the blank. The best practice for a/b testing two different calls to action for a __________ad is to test banners that are __________in every way, with the exception of the call to action.
Ads for Universal App Campaigns are created:
Automatically in the Merchant Center
Automatically from the Google Play store listing
In the Google Ads UI
True or false? It is important to track in-app actions to optimize for users that are engaged in completing valuable actions within the app, not app installs
50 times that of your target cost per installation
25 times that of your target per cost installation
The most you’re willing to lose to gather stats until you’re profitable
If a keyword has a 2% conversion rate, and the value of a conversion is $100, what is the value per click of that keyword?
Days of the week
Conversion optimizer works by
A/B testing your landing page for higher conversion rates
Automatically adjusting bids keywords as well as other dimensions in a campaign
Automatically finding targeting that will be more likely to convert into users
Running your campaign during hours where users will be more likely to convert
True or false? Your campaign should be limited by its budget setting when you want to limit losses on unprofitable campaigns that are being optimized.
True or false? Building an attribution model helps you to attribute appropriate credit to multiple marketing channels that contributed to a single sale.
Users that do not know you
Users that already know who you are
Losing users who are specifically searching for your brand
Losing positions in organic SERP
Losing sales from people that are ready to buy, but research you first
Fill in the blank. Branded SEO is _______ because SEO is about being _______ and nobody is more _______ for your brand than you are.
easy, visible, visible
easy, relevant, relevant
complicated, relevant, irrelevant
expensive, top-ranked, relevant
Number of visitors to your landing page
Value of the users on the list
Different ad messages that could work best with them