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Microsoft Bing Certification – Understanding the Most Underrated Online Certification


It’s a fact that Google Search Engine is the world’s most used search engine. But a far majority of business owners are now also looking up to Bing by Microsoft when it comes to advertising online.

Although both of these online advertising platforms are different in how they function, a vast majority of advertisers advice to use both platforms hand in hand to meet your business goals.

For all the skeptics out there, let’s begin with a few statistics on Microsoft Bing:

  • Search Engine market share of Microsoft Bing – 34 percent.
  • The number of monthly searches conducted on the Bing Network – 5.4 billion.
  • The number of unique searches using the Bing Network – 136 million.
  • Reach of Bing Ads – 63 million users.

Now, the number of users reached using Bing Ads surpasses that of Google Ads.

Therefore, if you the business owner reading this blog post are not using Bing Ads, you are missing out on a great opportunity to gain an edge over your competitors making the same mistake.

So, let’s dive straight into the content to understand Bing Ads and its corresponding certifications.

What is Bing Ads?

Today, businesses are realizing the potential of the internet and are eager to cash in on the benefits of various platforms of online advertising. One such way to reach a highly qualified set of audience is pay-per-click (PPC) advertising. Bing Ads helps businesses do exactly that.

Bing Ads can help advertisers reach a whole new set of high-quality internet users and significantly improve the return on advertising spend (ROAS). Not just that, when compared to Google Ads, Bing Ads are known to often have a lower cost-per-click and cost-per-acquisition.

The ads created using Microsoft Bing Ads platform are for the internet users searching for products and services on Bing Network of search engines. Whenever a user searches for a product or service a business has to offer, Ads are displayed in the search results.

The user then clicks on these ads with the intention to view or buy the product or service. Generally, the goal of running these ads is to make users click on them and redirect them to a business website.

Every product purchased or service subscribed is a ‘conversion’, which means that a potential customer has now been turned into an actual customer.

To use Bing Ads efficiently, one needs to take advantage of targeting features like Keywords, Location, Language, Scheduling, Device Type, Time of Day, Audience Targeting, Shopping Campaigns, etc.

What is Microsoft Bing Certification?

Microsoft offers people and businesses, wanting to show their professional training and experience in running Bing Ads, with an exam that tests the clarity of concepts and fundamentals when it comes to creating and managing Bing Ads.

Bing Ads has developed this accredited professional certification to make sure the skills and abilities of the modern digital marketer focusing on paid search advertising is up to date which will help him to deal with Bing Ads more successfully.

The Bing Ads Accredited Professional Program focuses on improving the way a modern marketer will manage and optimize a Bing Ads campaign. The Bing Ads Certification exam consists of 100 questions which are required to be answered to get a passing score of 80% or better. The exam lasts for about 90 minutes.

The Bing Ads certification exam allows the candidate to take help from other resources on the internet during the exam hours. This is really helpful as the candidate can look for the answers of the intricate question from other sites as well.

Why get a Microsoft Bing Certification?

Getting Bing Ads certified is a great achievement personally and also for any business trying to close clients.

Becoming a Bing Ads Accredited Professionals brings a good number of benefits on the table.

Successful completion of the Bing Ads Certification exam will help the you get an official member badge which can be used on your resume. For businesses, the badge can be effectively used on all the business website and collaterals as well.

The badge plays a great role in increasing the industry recognition of a business as the business domain gets added to the accredited professional membership directory of Bing.

Getting a Bing Ads Certification will help you to:

  • optimize the Ad campaigns for the most impact
  • increase his proficiency in reporting and tools application
  • ensure advanced Bing Ads knowledge
  • enjoy membership benefits
  • receive faster support from the Microsoft Bing team
  • ensure better employment opportunities
  • boost your ethics and moral approach

Best tips to get a Microsoft Bing Certification

Here are the top tips a candidate must consider when trying to crack the Bing Ads Certification exam.

  1. Thoroughly go through the Study Material

Bing Ads itself provides a comprehensive study guide for all the test takers. Making this a starting point is highly recommended for all whom wish to complete the course.

  1. Start using the Bing Ads platform

Jump straight into it. Get a feel for the platform and the features. It will help you understand the power behind the platform. Begin with creating and managing a campaign.

  1. Practice more often

Take practice seriously as it will open up ways to solve the questions in more than one way. You will start to understand the process of building a successful campaign in a better manner.

  1. Read the questions carefully before answering

Read the questions carefully to have a better understanding of what it means. Even if the answer seems obvious, don’t take any chances. Read the question twice before proceeding.

Get Bing Certified Today

Bing Ads certification may definitely not be one of the most popular certifications out there. But it can make a huge difference when a business is trying to reach out to bigger clients.

Don’t want to waste your time? Take the exam now and get certified today. With the help of our Microsoft Bing Certification Answers, it will be a breeze.

We hope this blog post of Bing Ads certification helped you understand the importance of getting Bing Certified. This certification is absolutely necessary if you as an advertiser wants to meet your business goals across the web more efficiently.


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