All of the following are examples of a SMART goal EXCEPT:
True or false? A customer’s buying journey is ever-evolving. You should make updates as you learn more about your buyer persona.
Fill in the Blank: __________ allows you to understand what users want, care about, and interact with on your site by visually representing their clicks, taps, and scrolling behavior.
True or false? Sprinkling in relevant content offers on your 10x content pillar page can help your buyer personas continue educating themselves through the buyer’s journey.
All of the following are helpful ways to promote your pillar pages on your website EXCEPT:
Fill in the blank: _________ is Google’s machine-learning artificial intelligence system that interprets people’s searches to find pages that might not have the exact words they searched for.
True or false? It’s recommended that you offer the content on a 10x content pillar page as a packaged downloadable resource.
True or false? A resource pillar page should only be made up of internal website links.
True or false? Social media is a key driver for word-of-mouth marketing.
There are many benefits to having a social media strategy. Which answer is NOT one of them?
True or false? A buyer persona is as important as business objectives when developing a social media strategy.
True or false? One of the best uses of Twitter is networking in private groups.
On which social network should you share content most frequently?
What is Snapchat’s largest demographic?
What is social listening?
What is social monitoring?
What is social engagement?
True or false? Social listening can help you find leads.
True or false? Content is only used during the attract and delight stages of the inbound methodology.
Fill in the blank: Instagram stories are a great way to _____________.
True or false? It’s necessary to conduct a social media audit every 2-3 years.
All of the following are metrics you need to track in your social media audit EXCEPT:
True or false? Prospects who follow a company’s social channels are more likely to convert into customers.
By using lead nurturing, you can deliver helpful content with the right context. What is the three-pronged approach to help you do this?
Lead nurturing is focused on providing value to your leads by offering the information they need at the right time. Which stage of the inbound methodology does lead nurturing primarily occur?
If a contact downloads a piece of your content, such as a newsletter titled, “The Best Ways to Create Subject Lines for Email,” what would be the best reaction you could take to continue the conversation with this contact?
When creating a lead nurturing strategy for your business, you need a goal to create the big picture strategy for your lead nurturing campaigns. What are three key elements that any strategy will need?
Contact management is an important piece of lead nurturing because it helps you understand the contacts you’re reaching out to. What is the definition of contact management?
When creating a lead nurturing campaign, there are five steps to providing value to your prospects. The first two steps are setting goals and selecting personas. What are the last three steps for creating an effective lead nurturing campaign?
True or false? You can nurture both your leads and your customers.
You set out to have 15 of your unengaged leads click a link to a resource article by the end of your month-long workflow. What is this an example of?
Where do conversations fit into your inbound marketing strategy?
What is a conversational growth strategy?
What are the steps to implementing a conversational growth strategy?
Which three elements are important to consider when determining if you should start to automate a conversation on your website?
What is shared knowledge?
True or false? In relation to reporting, “data in” is the data you collect, either by asking for it explicitly or gathering it through analytics implicitly.
True or False? In relation to reporting, “data out” is data you collect, either by asking for it explicitly or gathering it through analytics implicitly?
True or false? An effective conversion path must include a landing page.
How do you calculate a conversion rate?
Each of these examples is a great way to prevent too much distraction in your conversion path EXCEPT:
What is the difference between reporting and analytics?
What are SMART goals?
Define a conversion path.
What are the steps for creating a conversion path?
Situational example: You’re trying to calculate the conversion rate on one of your forms. 600 people visited your landing page, but only 50 visitors submitted the form. What is the conversion rate of your form?
True or false? Conversion optimization is NOT an iterative process.
True or false? Conversion optimization can positively impact your return on investment.
What is conversion optimization?
What are the steps of conversion optimization?
How long should you let your conversion optimization experiments run (on average)?
Situational example: You’re tasked with improving the conversion rate on your product and services page over time. You think that changing the page’s copy will positively impact the overall conversion rate. What’s an example of a good hypothesis for this optimization experiment?
What is SCOPE?
What is the definition of a buyer persona?
True or false? A call-to-action must be a button.
What is another commonly used term for conversion optimization?
Marketing automation is a key piece of lead nurturing because it’s how you deliver information. How is marketing automation defined?
Situational example: You are tasked with generating twice the amount of qualified leads your company generated last quarter. With your company’s bottom line and return on investment in mind, what’s the most strategic avenue to choose?
What role does optimization play in your conversational growth strategy?
When creating segments for your lead nurturing campaigns, you need to understand who your personas are and where they are in the buyer’s journey allows you to decide what types of content they need. What are the three stages of the buyer’s journey?