A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
A separate strategy outside of your inbound efforts that involves sending email.
A strategy for sending all types of email for your business, including sales emails and administrative emails.
A strategy around sending transactional email for your business.
Email marketing provides a one-to-one channel of communication.
Email marketing provides different types of email.
Email marketing syncs closely to your CRM.
Email marketing syncs data to external platforms.
Develop a way to send blast email, create conversations, and close customers.
Create a human, helpful, and customer-driven conversation and experience.
Create a human, inbound, and holistic experience.
Create a helpful, human, and lead-only driven conversation and experience.
Send the right person the right message at the right time.
Create active lists for your business.
Segment contacts who you can’t connect with.
Segment the different functions of your business to target outreach and communication.
A buyer persona is an actual representation of your customer based on real data.
A buyer persona is a semi-fictional representation of your lead before they become a customer.
A buyer persona is a semi-fictional representation of your ideal customer.
A buyer persona is a tool you use to define your ideal customer.
Buyer’s journey lists
Buyer’s plan lists
Customer journey lists
User journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven analysis are the three pillars of an _________.
effective inbound marketing strategy.
email marketing sending strategy.
email marketing and sales strategy.
effective email marketing strategy.
Email sending provider
Email service program
Email service provider
Email sender program
Organize all the interactions you have.
Integrate your contact information with other tools you use.
Integrate with the other parts of your platform.
Integrate your email information with the other tools you use.
Fill in the blank: Inbound is the happy marriage between___________.
content and email
strategy and content
outbound and inbound
context and content
The right contacts in your database
The right program to analyze the trends
The right platform to bring in new contacts
The right strategy to measure the decay
Do we have permission?
Do we have a segment of contacts?
Do we have a goal?
Do we have an email template?
A segment that tracks all ineligible contacts
A segment that tracks all emails sent
A segment that tracks all actively subscribed contacts
A segment that tracks all contact sources
Creating the right email by bringing content and subject line together
Creating the right email by bringing content and context together
Creating the right email by bringing context and buyer personas together
Creating the right email by bringing inbound and email together
Fill in the blank: Connecting the different stages of the buyer’s journey with the content you’re sending is an example of ____________.
Send opportunity personalization
Send time property
Send delivering personalization
Send time personalization
All of the above
By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
Nurturing the contacts
Attention, interest, desire, action
Attention, interest, decision, action
Attention, ideas, desire, action
Attention, intention, decision, action
Setting a goal
Selecting a template
Discussing with your team
Sending your email
The segment and the open
The open and the click
The contacts and the goal
The subject line and the preview text
The completion of an open
The completion of a click
The completion of a desired action
The completion of all clicks
By hyperlinking appropriate copy
By editing alt-text
By linking images to your offer
What is graymail?
Email you technically opted in to receive but do not really want.
Email you never opted in to receive and do not want.
Email you opted in to receive and engage with.
Email that’s delivered to your spam folder.
Through sources, permissions, and expectations, you’re taking a close look at the contacts lists that you’re sending email to. This will help you ______.
build email deliverability
True or false? Any email marketing vender of value will not allow you to send to a purchased list.
Segmented and non-segmented
Opened and clicked
Positive and negative
Engaged and did not engage
True or false? Email deliverability is the measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
True or false? Your email outline is the actual template you’ll use for every email.
Return on investment
Social media collaboration
Return on value
True or false? Creating a consistent learning experience is a step in outlining the design of your marketing emails.
True or false? You want to strive for a very little drop off between the number of people you sent to and the number of people you were able to successfully deliver to.
Fill in the blank: Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is defined as the overall return your ________.
email campaigns bring in from your business’ initial investment.
email segments bring in from your business’ initial investment.
emails deliveries bring in from your business’ initial investment.
email engagements bring in from your business’ initial investment.
The email is trying to do too many things.
The email doesn’t have a CTA.
The email doesn’t have a link to a web-page version.
The email wasn’t sent to enough people.
Fill in the blank: Consistent analysis helps you discover _________.
Why am I running this test?
What am I testing?
Who am I testing with?
How long will my test run?
Variations of your email
The subject line of your email
The body of your email
The segment of contacts
Design your test.
Review and start your test.
Evaluate the segment of recipients you’re sending to.
Analyze your whole email marketing strategy performance.
The detailed examination of anything complex in order to understand its nature or to determine its essential features.
The detailed examination of your emails specifically.
The examination of all your marketing efforts at all times.
The examination of how well you’re doing analysis.
At least 1,000
At least 50
At least 2,000
At least 500
Fill in the blank: ________ will give you the number for each email recipient sample size that will help yield conclusive results.
A significance test calculator
The results of your A/B test
The results of the pre-work of your A/B test
The purpose of your A/B test
The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes
A program to get into people’s inboxes
The measurement of how successful a sender is at not getting lost in the spam folder
The measurement and understanding of spam filters
True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
When looking to send email to your contacts you need to collect what _______ to help build the trust you need to create lasting relationships with your contacts.
Verifiable business name
Identifying the timeline
Measuring and improving.
Measuring and improving
Treating your contacts the way you want to be treated and showing them value
Contact management and segmentation
Lead rotation for handoff to sales
Only top-of-the-funnel contacts
Fill in the blank: Without ________ for your emails, you won’t know if your emails are successful or not.
Fill in the blank: In your email marketing strategy, CATS refers to “the right content to the right audience ______________.”
at the right time equals success.
at the right time equals sending.
at the right term equals successful sending.
at the right test equals success.
When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
set the right template for your emails to send the most contextual message to the appropriate segments
set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
set the right foundations to send your transactional emails at the right time
Fill in the blank: In the _________ stage of the buyer’s journey, the potential buyer has defined their problem and is actively researching different solutions.
Fill in the blank: Words like “free” or “percent off” will not only trigger spam filters for your email, but will also ___________
have higher unsubscribe rates.
trigger better sales.
align with the content for coupons in the email.
not sound like the email is coming from a real person.
Fill in the blank: The snippet of copy that’s pulled in from the body of your email is the _________.
True or false? On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return.
Selecting a checkbox to grant consent
Filling out a form
Selecting a checkbox in an email
Filling out a lead flow
True or false? If you cannot determine the source of your contacts, you have verifiable permission to send them.
True or false? You need a dedicated A/B testing tool to run your A/B tests.
Decide that three hours is long enough because people never check our emails after that.
Try to test for 24 hours to give us enough time to produce statistically significant results.
Three hours is too long. We should only run it for an hour so we can make our decision faster.
We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.
True or false? Every test you run needs to have statistically significant results.
The process of building relationships with your prospects with the goal of earning their business when they’re ready.
The process of building relationships with leads specifically to convert them for the first time.
The process of developing your sales relationships.
The process of developing your relationships through inbound service.
True or false? Trust is not a factor of your lead nurturing strategy.
Sources, permissions, expectations
Sources, expectations, delivery rate
Sources, clicks, opens
Sources, permissions, delivery rate
Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
The right person
The right segments
The right email platform
The right buyer personas
The goal of why you’re sending it and then the carefully designed components layered on top of each other
The segments you’re sending to and the deliverability goals of your email
The template you’re using to send your email and the footer information you’re using
The segments of contacts you do not send to and the the segments you are sending to
Opt-in, opt-out, and neutral
Neutral, opt-in, and confirmed opt-in
Opt-out, opt-in, and GDPR opt-out
There are only two.
Whether or not a receiver accepts your email
Whether or not a contact opens your email
Whether or not a receiver clicks your email
Whether or not a receiver rejects your email
True or false? You need a web designer to design your marketing emails.
Conversations across emails
When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What are examples of checkpoints of activity?
Open and click rates
Any email recipients who was sent to and accepted your message.
Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
Any email recipients who have opted in to receive your message and were sent to
Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
timely, efficient, and targeted approach to connecting with your leads
timely, effective, and targeted approach to connecting with your contacts
timely, efficient, and targeted approach to connecting with your contacts
timely, efficient, and segmented approach to connecting with your contacts
True or false? The email body copy, the body design/layout, the body images, the CTA, and the email signature are all elements that can affect the open rate of your email.
Understanding implicit and explicit data
Sending at the right time
Having buyer personas
Segmenting by the buyer’s journey
Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
Perfect, thanks for giving this to me. I forgot to create a list for this email.
Perfect! Do we have their first names though? I want to add personalization.
Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.
Which of the following is an example of a fundamental (s) of writing effective email copy
Write for scalability.
Use the overall inbound tone.
Add preview text.
Have unsubscribe links.
True or false? Analysis is only important in your inbound email marketing strategy.
Information gathered from website activity
Information gathered from a form submission
Information gathered from implied behavior
Information gathered from user behavior