True or false? Content marketing is a relatively new practice that became popular in the 1950’s with the boom of advertising firms.
All of the following are content marketing practices EXCEPT:
True or false? If prospects can get the answers to their questions and see themselves as characters in your story, they’ll be more likely to purchase from you.
Fill in the blank: The conflict in your content’s story should focus on the ____________.
Which of the following is NOT a storytelling best practice?
True or false? The conflict in this blog article is preventing team burnout.
Fill in the blank: This blog post is written from a _____________.
True or false? After you digest material it’s best to try and put ideas together immediately.
Fill in the blank: __________ is when you think of an idea out of nowhere.
Joan owns a dog walking business and read a blog post that explained search engines are a great place to generate ideas on what people are searching for. Joan starts off her research by typing in ‘dog walking tip’ to see what insight she can find. Fill in the blank: Joan notices that when she types in ‘dog walking tip’ the search engine offers some helpful suggestions on popular searches, like ‘dog walking tips and tricks.’ This is known as _________.
True or false? The goal of a braindump is to have everyone structure ideas they’ve put together.
All of the following are examples of a SMART goal EXCEPT:
Fill in the blank: When identifying buyer’s journey content for a long-term content strategy, it’s important to focus on content for the ___________ stage(s).
True or false? A buyer’s journey is ever-evolving. You should make updates as you learn more about your buyer persona.
All of the following are attributes of a content creation workflow EXCEPT:
How many rounds of edits should content undergo before being finished?
Fill in the blank: The above graphic uses a ___________ to help organize hosted files.
True or false? Your content creation framework should stay consistent over time.
True or false? If you want to produce great content, then you need to hire an in-house content creator.
True or false? Effective writers start by filling in the main points of their content and save writing the introduction and conclusion for after they’ve written their piece.
True or false? When possible, you should try and use extensive vocabulary in your writing.
Fill in the blank: The following sentence is an example of ____________ voice? “The grocery shopping was done by your father.”
How could this sentence be corrected to cut our fluffy words? “I really just want to go to the store to buy groceries in order to be be prepared for the week.”
True or false? Never use acronyms in your writing.
How can a third-party website avoid duplicate content issues with republishing your content?
How long should you wait before republishing a piece of content to a new website?
You have a top-performing blog post that you want to republish. Which platforms should you republish it to?
You are trying to turn an ebook into a checklist, which method should you keep in mind when repurposing content?
True or false? A benefit of organic content promotion is that it allows you to show your content to a highly specific audience.
True or false? You should post the same message across all of your social channels.
Fill in the blank: ______________ is used to achieve the best possible content promotion outcome.
True or false? You should initially spend less time promoting your content than you did creating it, so you can increase your content output.
True or false? It’s best to determine a few key metrics and stick to them.
Fill in the blank: All of the following are engagement signals that help you understand your content’s effectiveness, except for _______________.
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of your content marketing efforts. However, your boss wants more details on the content path that helped closed leads into customers. You could do this by creating a(n) ______________.
Fill in the blank: When conducting a test, it should work to uncover _______________.
True or false? If your marketing tests have over a 50% failure rate, then you’ve done something wrong.
Fill in the blank: The goal of a marketing test is to _____________.
True or false? When instilling a growth mindset within your organization, it’s more important to receive buy-in from the customer support team than the products and services team.
Fill in the blank: A shortcut to improving your SEO is to ____________.
Fill in the blank: __________ is when you help guide your prospects through purchasing your products or services.
True or false? You need conflict to tell an impactful story.
Fill in the blank: When you tell a story and the character is your audience, you should tell the story with a ___________.
True or false? When identifying raw material for generating ideas, it’s best to stick with a specific area of focus. This way you can become an expert in generating ideas in this field.
Fill in the blank: A content compass helps organize monthly initiatives by ____________.
Fill in the blank: To keep your content calendar agile, it shouldn’t extend more than ___________.
Fill in the blank: When creating a headline for your content, you should come up with ___________ different headlines.
True or false? You should only include a call-to-action on a blog post once the offer is launched.
Fill in the blank: _______________ helps you group an audience together based on specific criteria from a large list of people.
True or false? To make sure you’re appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better.
You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
Optimizing your content helps improve __________.
Fill in the blank: The _________ can help you develop a mission statement that connects with your audience.
Every content brainstorm needs the following EXCEPT:
Fill in the blank: A great way to create a comfortable atmosphere for a company brainstorm is to start off with _________.
True or false? SnapChat and Pinterest are examples of platforms that a growth marketer might want to test for their business.
Fill in the blank: To effectively tell your business’ story, you need ________________.