Establishing a professional social media presence
Researching and planning your social selling activities
Prospecting and engaging on social media
Social selling is not about closing deals on social media or targeting prospects with relentless cold-tweets and inMail. Instead, successful sellers leverage social media to ___________________ and seek the right opportunities to engage. Choose only ONE best answer
Which statement best characterizes social selling’s relationship with traditional selling activities? Choose only ONE best answer
When choosing the social networks on which to build your presence, what’s most important to think about: Choose only ONE best answer
The following three things are part of a strong, descriptive Twitter bio for a Sales Professional. Choose only ONE best answer
Social proof is a powerful way to build credibility and trustworthiness. On LinkedIn, ___________________ from existing, and previous clients are a great way to showcase your professional integrity and success. Choose only ONE best answer
To make it even easier to drive action from your Facebook Business page, Sales Professionals can add a _______________ button underneath their cover photo. Choose only ONE best answer
When it comes to gathering information on social media channels to setting the stage for well-targeted and effective outreach to clients and prospects, the two main approaches Sales Professionals can use are: Choose only ONE best answer
__________________ refers to using the Search functionality of social networks to proactively seek out new leads, insights, companies, decision makers, influencers, and more. Choose only ONE best answer
In Hootsuite, you can configure separate streams for well targeted search queries. For example, say you’re looking to engage with prospects at South by Southwest in Austin who are talking about video marketing . You can enter your search parameters (e.g., #videomarketing) and then ____________ the search to the area in question to return relevant search results. Choose only ONE best answer
The primary goal of social selling shouldn’t be to try and close deals with prospects through social media platforms; rather your guiding purpose should be to: Choose only ONE best answer
When initiating contact with a prospect via direct message on a social network, ensure your message: Choose only ONE best answer
Hootsuite Amplify is a tool for organizations that enables sales professionals to _____________________ to their social channels with just a few taps of their mobile device. Choose only ONE best answer
Prime examples of industries where regulatory oversight impacts social selling activities include: Choose only ONE best answer
If your company’s work is subject to the “Health Insurance Portability and Accountability Act’ (HIPA) or the “Employee Retirement Income Security Act’, you may be required to: Choose only ONE best answer
__________________ refers to using the Search functionality of social networks to proactively seek out new leads, insights, companies, decision makers, influencers, and more.
If you’re browsing the web and come across an interesting industry report that may be useful to a prospect, you can share it directly from the web page with the_____________________.
When writing your About Section on your Facebook Business Page, keep in mind that approximately the first __________________ are visible when your page appears in search engine results, so be sure to include the most important information first.
Social proof is a powerful way to build credibility and trustworthiness. On LinkedIn, ___________________ from existing, and previous clients are a great way to showcase your professional integrity and success.
Social selling is not about closing deals on social media or targeting prospects with relentless cold-tweets and inMail. Instead, successful sellers leverage social media to ______________________ and seek the right opportunities to engage.
Which is the name of the Hootsuite tool for organizations that enables sales professionals to crowdsource relevant, approved content from across the company and share it to their social channels with just a few taps of their mobile device?
To monitor the social activity of your customers and prospects on Twitter, and keep an eye on the competition, _________________ are an essential tool.
When setting up your LinkedIn profile, be sure to customize your URL for your LinkedIn page with a __________________ .
The two most effective ways to connect with a senior executive on LinkedIn are through a shared connection, like an internal referral from their company or an external referral, like someone you both know and trust. To harness these tactics on LinkedIn, take advantage of the __________ feature.
LinkedIn also offers_____________, a paid premium feature, which provides a way to get in touch with prospects when you don’t have their email address and are not already connected on LinkedIn.
Facebook, Twitter, LinkedIn, and other networks offer the ability to send ___________________ so you can connect with people directly for one-on-one interactions.
A key tactic for finding prospects and customers on social channels, and then discovering patterns and trends in their behaviour, is to use existing data from your ____________.
Different features are available for different Facebook Business Page types. For Sales Professionals, the _____________ option provides the largest range of functionality including a Map, Check-Ins, and Ratings & Reviews.
There are many different ways you can make a strong first impression among potential clients visiting your LinkedIn page. However, the easiest, fastest, and most effective way to accomplish this is with an up-to-date and professional _____________.
The following three things are part of a strong, descriptive Twitter bio for a Sales Professional.
When thinking about the kind of content to share on social channels, you want to be seen as a trusted advisor, which means you should aim to share about four times as much ___________________ as____________________.
________________ offers in-dash integrations with many apps that can supercharge your social activity.
Which statement best characterizes social selling’s relationship with traditional selling activities?
On LinkedIn, it’s essential to ________________ – the more connections you have, the more likely you’ll be able to get introduced to an important prospect or decision maker.
On LinkedIn, when someone new follows you or connects with you, make a habit of __________________.
If you have favourite, trusted industry news sources, you can set up ________________ in your Hootsuite dashboard to post content automatically from those websites.
In the summary section of your LinkedIn profile, your primary focus should be on communicating:
Industries like insurance, financial services and healthcare are prime examples of industries where ___________________.
With respect to curating content that you can share through your social channels, Google Alerts and third party tools such as __________ and __________ can also be configured to find articles and news that may be interesting to your prospects based on certain keywords.
If you are engaging in social selling activities in the financial services industry in Canada or the U.S., you may not:
“Social Listening’ and “Active Searching’ are information gathering approaches that social sellers can use to:
Assume you’re using the Hootsuite Amplify product and you come across a company-approved article that you’d like to share quickly to your LinkedIn, Twitter, and Facebook audience. What sequence of steps would you do to accomplish this?
As with all your social profiles, ensure all sections of your Twitter profile are filled out completely. Use ______________ as the username and add a company-specific identifier if needed.
LinkedIn is a strong network for ________ Social Selling and offers a variety of ways to connect with decision makers based on their professional attributes.
The three networks social sellers use most are:
Hootsuite offers a multitude of ways to streamline your social selling activities on Twitter. To maximize your social listening success, create a separate tab for all your _______________. This way you can monitor and engage with prospects, customers and influencers from one central view.
The goal of social selling is to _______________ and set the stage for more effective outreach through traditional sales channels.
Under the Interests Tab on LinkedIn is the ability to follow companies you’re targeting — following companies can help you glean insights that may help move your sales efforts forward. Which of the following is a best practice for following companies on LinkedIn?
By discovering pain points and noticing buying signals you can better qualify your prospects, thereby reducing your________________.
Let’s say you’re a real estate agent, and a competing agent in your sales territory is gaining a lot of likes and engagement week over week on their Facebook Business Page – you want to learn more about the type of content they’re sharing with their audience that’s driving that attention. What tool on your Facebook Business Page would you use?
Where on LinkedIn would you search for potential prospects by industry, location, degrees of separation, keywords, and more?
When using Hootsuite Amplify, what’s the best way to find and share content that will be relevant to your audience’s interests or pain points?
When choosing the social networks on which to build your presence, what’s most important to think about?
You can deliver value to your audience by knowing where to find the best articles, infographics and videos and sharing them through your social channels. This type of content sharing is an example of:
Say you’re conducting some research for new prospects on Twitter, and would like to search keywords, account characteristics, location, dates, and sentiment. Where on Twitter would you go to conduct such a search?
Staying on top of your outreach efforts while keeping a consistent publishing schedule across multiple social media channels can be tough. Hootsuite helps by ___________________, as well letting you publish to multiple social networks simultaneously.
Nearly every regulated industry requires thorough record keeping, which means that every incoming and outgoing tweet, message, post and even mention needs to be saved and archived. Tools like ___________________ offer easy solutions to these demanding needs.
Let’s say you’re engaged in some social selling activities on LinkedIn, and you’ve just connected with an important new prospect. What options are available to you for recording important contextual information about the new connection (e.g., your goals with that person), making sure you follow up with them about a piece of business at the end of quarter, and categorizing them based on their level of interest in your products or services?
To fully populate the media gallery of your Twitter Page, thus boosting the visual impact of your profile, you should share at least ___ visually striking photos or videos that are relevant to your business.
Be sure to use Twitter’s ___________________ feature to connect with contacts you may have outside the platform.
Hootsuite helps Sales Professionals with the research component of their social selling activities by allowing them to ________________ thereby saving time, and making sure more potential leads and buying signals are captured.
Which of the following is NOT an example of engaging with a prospect on social media?