Hootsuite Platform Certification

Prove Your Skills at the World’s Most Popular Social Media Marketing Management Platform
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Hootsuite Best Certification Answers
PLATFORM CERTIFICATION

Hootsuite Platform Certification Exam Answers

Price: $49.00

The Hootsuite Platform Assessment Consist of:

  • 50 Questions
  • 60 min. time limit
  • 75% score to pass
Hootsuite Platform Certification is a premium certification offered by Hootsuite, a social media marketing automation platform that is used by 15 million+ users. A certification from this industry-leading tool is a sure-fire way to impress your clients and employers. Seal your career success with this certification by using Hootsuite Platform Certification Exam Answers. Our answers offer you a quick way to earn your Hootsuite Platform Certification today. Get the premium Hootsuite Platform Certification today!

Questions you might encounter in this certification:

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.

Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?

Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?

When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?

When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.

When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?

In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.

When using the Hootsuite Planner feature, the fastest way to compose a new message is to:

exit planner and open the Composer from the top right corner

create a new stream and click the plus sign

press “command N” for new and begin typing

click on a time slot and choose new post/new pin

By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:

team admin permissions for that report

admin permissions for that report

partial editing rights

full editing rights to that report

A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

tiles, which are individual displays of a specific metric

trendwatchers, which are pre-set displays of line charts, tables, and tree maps

templates, which are individual displays of a specific metric

overviews, which are pre-set collections of metrics data

campaigns, each of which are targeted at a social media objective or goal

When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.

sharing reports in read only form

having them share a coworker’s credentials

creating dummy reports using fake social accounts

giving them monitored admin level permissions

When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:

enter a geo-code from Google Maps

enable ‘My Location’ under settings

select a location option from the list of approved, global locations

drop a pin for the location in Hootsuite’s map feature

Creating a Hootsuite Analytics board around mentions.

Searching a social media network for specific terms.

Adding a new Hootsuite user to your Twitter account.

Building a stream to search for your competitor’s content.

A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:

aggregated statistics for any post published using Hootsuite

suggested copy for creating high performing posts

your overall social media publishing results

posts published natively and through Hootsuite alongside their stats

The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.

24 hours

31 days

14 weeks

7 days

Which of the following actions can NOT be done in the Hootsuite Planner feature?

viewwing tags

composing a message

editing a message

rescheduling a post

perform a geo-search

One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:

Reach

Shares

Comments

Engagement Rate

Author

all of the options in this list

Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?

Analytics

App Directory

Engagement Streams

Publisher

Notifications

After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?

Planner

Analytics

Tabs and streams

Insights

Impact

Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:

a list of approved, global locations

your phone’s GPS signal

a post office delivery code

latitude and longitude markers

an image match of a location landmark

The Post Performance area within Hootsuite Analytics is the best place to:

create details analytics reports

review published posts by network and performance

get a professional critique of your social media strategy

determine your social share of voice

When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

2 hours

10 minutes

1 hour

30 minutes

To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:

auto-populate an internal CRM message

open a printer friendly version of the board

share it via email

create and copy a custom owly link which you can then share

When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

“Super-Admin”

“Custom”

‘Can Edit’

“Default”

“Unlimited Permissions”

Overview and Reports are modules within which Hootsuite product?

Hootsuite Metrics

Hootsuite Campaigns

Hootsuite Ads

Hootsuite Publisher

Hootsuite Analytics

The reports feature in Hootsuite Analytics is:

a fully customizable, real-time display of social metrics data

you undertake audience testing to determine the best ad product to purchase

where you set the parameters for a Hootsuite social media campaign

a location search stream, with geocode set for your specific location

where you set up user-generated content contests

When you add an RSS feed to Hootsuite’s Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a “Post-Approvals Queue” for review by your organization”s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

Within a Hootsuite Analytics report, you can add a tile, which is:

an executive-level overview of common, aggregated metrics.

an individual display of a specific metric.

a pre-set campaign template, targeted at specific social media objectives.

a tool for tracking the posts and conversations happening in your area.

a pre-set displays of Line Charts, Tables, and TreeMaps.

To access the Hootsuite App Directory, go to the:

Settings Panel

Analytics Dashboard

Launch Menu

Extensions Dropdown

You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .

certified account

premium account

business account

paid account

personal account

Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?

Assignments

Impact

Contests

Composer

Streams

Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.

Direct Publishing

Mobile Notification

When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)

Image posted to a Personal account

Video posts

Image posted to a Business account

Carousel image posts

Image with captions that include emoji

Publishing to Pinterest with Hootsuite saves time because:

it automatically edits any image you upload into a more ‘pin-able’ version.

it guarantees your pin will receive more engagement than posting natively.

you can schedule and post to multiple accounts and boards at the same time.

the Composer window suggests popular content for you to repin.

Which tools are found in the header section of the Hootsuite Dashboard? (pick three)

App Directory

Engagement Streams

Quick Search

Message Composer

Account Settings

When publishing to Pinterest from Hootsuite, you must include two items, which are:

a caption and a photo

a target audience and a link

a scheduled time and a photo

a photo and a link

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?

picking an image from the Media Library

uploading it directly from your computer

insert an image from an Instream Tweet

uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)

Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:

can only be used in one stream at a time.

contains additional security features

can be integrated across your entire dashboard, rather than just within a stream.

When using Composer, what’s the purpose of the social profile picker?

to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboard

to monitor account activity on your social networks connected to Hootsuite

to select the social profiles to which you want to publish your message

to create a network specific search stream in the Engagement area

Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

owly links are prioritized by social networks

owly links are perceived as more trustworthy than regular URLs

owly links are trackable, which means you can track how many people clicked it

owly links provide higher resolution previews of the webpage being linked to

owly links use less characters than regular URLs

When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself–which is it?

Publishing the image to your Instagram account.

Selecting the image you’d like to publish.

Composing the text you’d like to accompany the image.

Scheduling when your Instagram post should publish.

Including a shortened Owly link that will accompany the post.

When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:

automatically posted to the social network you choose, with a pre-scripted message and a trackable link

blocked from your feed

put into a “Post-Approvals Queue” for review by your organization”s designated Hootsuite administrator

commented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences

You can do all of the following actions in the Composer, except:

convert a web address into a shortened, trackable owly link

search for mentions of your company name

track character count limits for the social networks your posting to

pick the social profiles to which you want to publish your message

schedule when your message should publish

When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

include the link you’d like to publish with your image

select the image you’d like to publish

publish the image to your Instagram account

schedule when your Instagram post should publish

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

enable email notifications for failed messages under ‘Preferences’

download a “Past Scheduled” report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social properties

regularly check Publisher’s ‘Rejected’ Tab

review the ‘Past Scheduled’ calendar view in Publisher for entries colored red

What’s the difference between a Stream and a Tab?

Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.

Steams display content from your social networks, and Tabs house a collection of streams.

Streams provide account analytics, Tabs are where geo-searches are performed.

Tabs are for searching out conversations, whereas streams are for publishing content to your audiences.

To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:

If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:

Select the 4 features that are available on Hootsuite Mobile: (pick four)

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.

To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)

When publishing to personal Instagram accounts using Hootsuite, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.

What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?

Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

When publishing to personal Instagram accounts using Hootsuite, there are a number of steps that can be done directly within the Hootsuite dashboard. However, this is one step that must be completed within the Instagram app itself–which is it?

A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)

When it’s time to publish an Instagram message to a personal Instagram account, how does Hootsuite’s mobile app alert you that it’s time to press the publish button in the Instagram app?

The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?

If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

The boards feature in Hootsuite Analytics is:

What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)

Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:

Let’s say you attach four images to accompany an important tweet that you’ve composed in the Hootsuite compose box. On Twitter, the images will appear in your audience’s stream as:

Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.

Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ____________ from the ‘more actions’ list.

Let’s say you want to publish a post through the compose box that contains a long link. Hootsuite provides the ability to transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)

Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?

In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?

When publishing and managing your YouTube content using Hootsuite, users can: (pick three)

Why would you want to add someone to a Twitter list in Hootsuite?

By using the search functionality within a Twitter stream, users can filter for:

Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?

Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.

To share access to a Hootsuite Analytics board with your colleagues you need to:

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)

When using the overview module to learn about your metrics data in Hootsuite Analytics, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit?

Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:

When you add an RSS feed to Hootsuite, posts from blogs and websites you designate will be:

Which of the following best describes the benefit of using Hootsuite to engage with your social media audiences, as compared to doing so natively from the social networks?

Select the four features that are available on Hootsuite Mobile: (pick four)

See the visual below. Why is the action being taken here important?

To begin using Hootsuite, you need to connect your social media accounts. Two areas where you can add a social network are: (pick two)

Within the compose message box, there are four ways in which you can schedule messages. Which of the following is not one of the ways you can schedule a message in the compose box.

Which of the options below best describe the action being undertaken in the visual?

Once a YouTube video has been published, you’ll have the option to ‘Share via Hootsuite’, which:

You can do all of the following actions in the Hootsuite compose box, except:

When it’s time to publish an Instagram message that you’ve drafted and scheduled using Hootsuite, how does Hootsuite’s mobile app alert you that it’s time to press the publish button in the Instagram app?

When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine­-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

YouTube requires ________________ to upload videos longer than 15 minutes in length.

A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:

Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?

The Hootsuite bulk composer allows you to:

A vanity URL in Hootsuite is best described as:

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.

When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.

To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following advanced features of the compose box simultaneously when composing a message: (pick two)

___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.

YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________ functionality to discover new videos based on keywords or key phrases. Once you’ve found great content, you can easily amplify it across your other social networks

Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.

Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?

Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?

Which description below best describes the action you would undertake in this dialog box?

With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.

To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.

A content team (e.g., blog team) might find it useful to create a custom board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. Some metrics you might include on such a board are: (pick three)

When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard itself? (pick three)

When publishing to Instagram using Hootsuite, there are a number of steps that can be done directly within the Hootsuite dashboard. However, this is one step that must be completed within the Instagram app itself–which is it?

What feature in Hootsuite would you use to connect with potential new customers posting Instagram content in places or establishments relevant to your business?

Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?

The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)

Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

Which one of the following is not a use case for the Hootsuite Organizations feature?

Publisher’s calendar view is especially useful for:

By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:

A Board has a flexible, interactive interface into which you can drag and drop an unlimited number of:

Hootsuite Mobile gives you access to:

When assigning an incoming Facebook comment to a team member for a response, why might you want to include a personalized note with the assignment? (pick two)

When composing a tweet with images attached in Hootsuite, bear in mind that ___ characters are used up by the photos

When using the Instagram integration for Hootsuite, why might you want to set up a search stream for certain user profiles?

There are several ways you can schedule messages in Hootsuite. Which of the following doesn’t belong?

It’s important to consider adjusting a user’s Social Network permissions (or access) because:

Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________

Clicking the Settings Icon in Hootsuite Campaigns let’s you specify things like how often people can submit entries. When you’re getting started, a good rule of thumb is to:

To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:

Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:

When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:

_______________ is a tool within Hootsuite that searches the web for content relevant to your interests that can be subsequently shared across your social accounts.

When selecting a campaign type in Hootsuite Campaigns, you’d use____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.

Unlike the Overview, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.

When using Hootsuite’s Bulk Scheduling feature, all messages must be scheduled at least _______ minutes ahead of when you plan to import the .csv file into Hootsuite.

A content team (e.g., blog team) might find it useful to create a Custom Board in Hootsuite Analytics with widgets displaying how the content they are producing is resonating with the target audience. So, you might include metrics like:

___________ allow you to track and monitor social activity around certain keywords, phrases and even specific users or locations.

_______ are created under ________, similar to how you create individual files within a broader file folder

What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team?

“Which one of the following is not an option in the compose box?”

The number of social networks a user can add to Hootsuite is:

When using the Overview module to learn about your metrics data, it automatically analyzes BOTH the time period you select AND the corresponding time period before that. For example, if you select the previous 7 days, Overview will automatically pull data from the previous 14 days. Why would this be a benefit?

The majority of employees in your Hootsuite Organization will have ‘default’ permissions, which means:

Team Admins can do things like:

“Hootsuite Organizations is:”

Why would you want to save a message as a draft in Hootsuite?

If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:

What is the most popular and loved feature of Hootsuite?

You can do the following actions in the Hootsuite Compose Box, except:

When using the Instagram Integration in Hootsuite, we recommend setting up a __________________ so you can easily acknowledge those who support your brand by liking and commenting on their posts.

Which of the following is not a benefit of using Hootsuite Analytics?

A Vanity URL in Hootsuite is:

The purpose of the social profile picker in the Compose Box is to:

There are three permission types at the organizational level within Hootsuite:

___________________ allows you to assign specific social messages to certain members of your team, ensuring the message reaches most appropriate person to respond.

What is the main benefit of using Hootsuite to interact with your social media audiences, rather than doing so natively from the social networks themselves?

To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following features of the Compose Box simultaneously:

To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:

Overview and Boards are modules within which Hootsuite product?

When publishing to Instagram using Hootsuite, which step must be done within the Instagram app?

By using ______________ within Hootsuite, you can efficiently and thoroughly interact with audiences across all your social networks, with just a few clicks.

If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.Why would you use the ‘Assign to Me’ function in the drop down menu of an incoming message?

The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:

Hootsuite Mobile is useful for teams because of the following functionality:

Within Hootsuite Analytics, you can use Widgets/Metrics, which are:

To attach an image to your message, press the ______ icon.

What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send?

The Boards feature is:

When setting up a geo-search stream for Twitter, you can filter results by (pick two):

When publishing to Instagram using Hootsuite, which steps are you able to do within the Hootsuite dashboard on your desktop? (pick three)

What are three ways you can schedule messages in Hootsuite? Select the three best options:

Why is it important to connect your social networks to Hootsuite?

Let’s say you attach four images to accompany an important tweet. On Twitter, the images will appear in your audience’s stream as:

Which of the following is not a feature of Hootsuite?

The following features are accessible on Hootsuite Mobile:

You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:

The top of the Hootsuite Organizations structure is the:

Select the response below that is a real feature and benefit of using Hootsuite when it comes to interacting/engaging with your audience (i.e., the one that is not fictitious):

When you’re creating a campaign in Hootsuite Campaigns, and trying to decide what information contestants must provide, what are two best practices? (pick two)

Which of the following is not a metric type generated by the Overview metrics module?

What’s the difference between a Stream and a Tab?

When using the Compose Box in Hootsuite, what’s the purpose of the Social Profile Picker?

Like Organizations, Teams also have different permission levels. Members of a team either have Team Admin permissions or Default permissions. A Team Admin is assigned his or her permission status by:

If you’re looking for a fast, executive-level overview of common, aggregated metrics such as Audience Growth, Engagement, Website Traffic, and Total Posts, you should look at:

It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite Bulk Scheduling feature. (pick two)

With using the Instagram integration in Hootsuite, you can set up custom search streams to keep track of:

If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite _______ is an important product area for you to familiarize yourself with.

When using the Compose Box in Hootsuite Mobile, which options are available for sending your message?

To determine the ROI of your social media activities, which Hootsuite product would you use?

When starting a search stream for Vacation Holiday Getaway, put ________ around the text to search for that exact phrase.

Specifying social network permissions allows a different level of access to particular social media profiles. These permissions can be granted by:

To manage the social media activities of a team of people within Hootsuite, you’ll need to use:

Say one of your followers leaves a comment on your recent Facebook post; you can’t respond until tomorrow and don’t want to forget. What’s the easiest way to remember to stay on top of this?

Which of the following statements about adding social networks to Hootsuite is false?

To send a carefully crafted message more than once, you should use:

Hootsuite Assignments allows you to:

Sometimes exchanges within a comment thread can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite let’s you quickly create a dedicated ________________ for that conversation to stay on top of the action.

Why would you want to set up a location search stream when using the Instagram integration in Hootsuite?

Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?

Your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?

Say you’re assigning an incoming Tweet to a member of the sales team – what’s the most efficient way to provide them with context about how to handle the tweet?

What is the main use of the Hootsuite Hootlet?

To efficiently engage with a social media audience, we encourage Organization Admins and Super-Admins to:

Before you publish a message using Hootsuite, you must first do the following:

Hootsuite lets you “geo­-target” your Tweets by country, which is useful for:

Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:

Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _________________ and that the hashtag is short, easy to remember, and relevant to the campaign.

By analyzing your _________________________, Hootsuite’s Suggestions feature suggests a week’s worth of messages relating to your interests that you can schedule into your publishing calendar

What is an advantage of sharing a Board with a colleague rather than sending them a static analytics report?

When you share a Board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the Board to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:

How many Super-Admins does Hootsuite recommend having in place in a Hootsuite Organization?

A ____ can manage all aspects of the organization such as adding team members and social networks, creating teams such as Marketing, Sales and Recruitment, adding seats to the Hootsuite Organization, and managing billing functions.

Let’s say you attach four images to accompany an imprtant tweet that you’ve composed in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:

By analyzing your ____, Hootsuite’s Suggestions feature suggests a week’s worth of messages relating to your interests that you can schedule into your publishing calendar

Hootsuite lets you “geo-target” your Tweets by country, which is useful for:

Hootsuite’s content library allows employees to:

When you conduct an audit of your Hootsuite organization, a security-related best practice is to

Only ____ can invite new members to your Hootsuite Organization, so be certain these individuals have the time to add new employees as they are onboarded

Within a Hootsuite Organization, we recommend setting the default permissions of a new employee to ____ so they can monitor your dashboard activity as they learn about the company’s social media strategy and presence, before being granted a higher level of access

Which of the following best describes ‘internal post-tagging’?

Within the Compose Box, you have 4 options for scheduling a message. Which one of the following is NOT an option for scheduling in the compose box?

Hootsuite’s content library can be found:

Which of the following are reasons you’d use internal post-tagging? (pick two answers)

To effectively promote an upcoming fundraising event, social media managers might find it helpful to employ the following advanced features of the COMPOSE BOX simultaneously:

Team metrics can be refined by:

A significant benefit of Hootsuite’s single sign-on functionality is the security it brings to the ____.

Which Hootsuite product provides a repository of pre-approved resources that allow easy and seamless social sharing by Hootsuite team members?

Why would you use the ‘Assign to Me’ function in the drop down menu of an incoming message?

____________________ can also be activated for certain Enterprise campaign types, so enable it if you’re concerned about bots or spam.

Within a Hootsuite Organization, a _____________ is the person responsible for determining the hierarchical structure that will be used within the Hootsuite dashboard.

Hootsuite’s mobile app let’s you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the

Why would you want to save a message as a draft in the Hootsuite Compose Box?

To generate time metrics based on tags you need to:

In order for employees to use Hootsuite Amplify, they must first:

When creating a campaign in Enterprise Campaigns, what option(s) do you have regarding where the campaign will live?

Under the __________________ in Enterprise Campaigns, you can add custom copy that will appear each time someone shares your campaign on their social networks.

If you want to categorize outgoing and incoming social messages according to topic the best Hootsuite feature to employ is:Time metrics available for the Assignments Board are:

Time metrics available for the Assignments Board are:

Team metrics are available to:

When you add a new user to your Hootsuite organization, a best practice is to require them to ______________________.

If you’d like to change a team member’s access permissions to a particular social network, the best way to do so is by adjusting the permissions through the_________________, rather than through the team member’s profile.

Why would you want to build separate content banks within Hootsuite’s Content Library?

A security related best practice is to have a notification procedure in place that alerts organization super-admins about any upcoming and/or sudden departures so they can

Which Hootsuite product supports an employee advocacy strategy by making it easy for employees to share approved company content over their social profiles?

Which of the following is a true statement about using Hootsuite Amplify?

Which of the following two statements regarding internal post-tagging are true? (pick two answers)

“What is the number of social networks a user can add to Hootsuite?”

In the ___________________, fill in the content for the tabs that will be displayed on your Enterprise Campaign page, such as terms and conditions.

If you’ve selected ____________________ for your campaign, you can monitor, accept or reject campaign entries before they are displayed in your social gallery, which is important for assuring the quality of the content that will become associated with your brand.

Within a Hootsuite Analytics Board, you can use a Widgets/Metric, which is:

Single sign on allows a network administrator to quickly revoke employee access to every tool and service in the corporate network, ensuring __________________.

When creating a campaign in Enterprise Campaigns, Consult with your design team on the specific colours that are true to your company’s branding and use _______________ to select the right colour whenever possible.

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