While almost 30% of users who didn’t make a purchase are browsing on their mobile devices, nearly 90% of users who did make a purchase did so from their desktop.
Since almost 30% of users who didn’t make a purchase were using their mobile devices, you might consider improving your checkout flow on mobile.
Since nearly 70% of users who didn’t make a purchase were visiting your site from desktop, there must be an issue with your checkout flow on desktop.
Since nearly 90% of users who made a purchase did so from their desktop, you shouldn’t bother developing for mobile.
Conversions > Ecommerce > Overview
Audience > Technology > Mobile > Overview
Audience > Cross-Device > Device Paths
Audience > Technology > Mobile > Devices
Immediately stop investing in marketing for the source.
Immediately increase marketing spend for the source.
Determine whether the traffic source fulfills other site goals.
Determine whether the source assists in conversions.
View the All Traffic > Source Medium report and select “Ecommerce” in the Explorer tab.
View the Ecommerce > Sales Performance report.
View the Ecommerce > Overview report.
View the Mobile > Overview report.
Organic Search and Social
Youtube.com and Mall.googleplex.com
Mall.googleplex.com and Analytics.google.com
Google and Direct
(Other) sessions have no campaign value attached to them.
(Other) sessions have no source value attached to them.
(Other) sessions cannot be categorized in any of the channels in this channel grouping.
You may want to drill down into the (Other) channel to see if those sessions should be categorized into a defined channel or need different campaign tracking parameters.
Analytics > Home
Analytics > Audience
Analytics > Acquisition
Analytics > Real-Time
Users, Time, Day
Day Index, Hour, Sessions
Hour of Day, Sessions, Transactions
Day of Week, Hour, Ecommerce Conversion Rate, Sessions
It indicates strong performance: Users are highly engaged with the page.
It indicates poor performance: Users are confused and struggling on the page.
It depends on the specific page and its purpose.
Average Time on Page should never be used as a KPI for a content site.
To track the number of minutes played for each video on your site
To find out the average number of pageviews per user
To see how often Page A was the landing page for sessions including Page A
To record the title of a video watched on your site
You can set up a custom dimension to track scroll depth.
You can set up event tracking to track scroll depth.
Scroll depth is a standard Google Analytics metric.
It’s not possible to track scroll depth with Google Analytics.
Use a table filter to exclude goal pages.
Define a segment to exclude sessions where a goal occurred.
Create a view that tracks ecommerce but doesn’t define any goals.
Assign goal values based on average revenue calculated outside of Google Analytics.
Discover common goal paths you may not have considered.
Identify top goal paths and optimize navigation or messaging for even more conversions.
Identify drop-off points between steps in various goal paths.
Automatically track conversions without manually configuring goals.
Compare “About Us” page metrics in the Landing Pages report with “About Us” page metrics in the All Pages report.
Identify the Page Value for the “About Us” page and compare this metric across all other pages.
Create a custom segment including sessions with visits to the “About Us” page, and another segment for sessions where users did not visit the “About Us” page. Apply the two segments to the Ecommerce Overview report and compare conversion rates.
Use the Reverse Goal Path report to compare number of goal completions among rows including the “About Us” page.
Implement Enhanced Ecommerce on your website.
Enable Enhanced Ecommerce Reporting in your Analytics view.
Enable Checkout Labeling in Ecommerce settings.
Assign values to all Analytics goals.
Identify a list of products to remove from your website.
Identify low performing Product Lists for optimization opportunities.
Analyze how the order of products in a product list may impact performance.
Compare product performance across multiple Product Lists.
Position 1 on the Homepage Promo list
Position 1 on the Similar Products list
Position 3 on the Homepage Promo list
Position 3 on the Similar Products list
22 oz. Mini Mountain Bottle
Organic Basic T-Shirt
Men’s Heather T-Shirt
How users moved from one stage of purchasing to the next.
Where users abandoned the shopping funnel.
Errors on the “Billing and Shipping” page.
Top channels driving sessions with check-outs.
Billing and Shipping
Sessions with Transactions
Shopping Behavior Analysis
Checkout Behavior Analysis
Shopping Behavior Analysis