Collaborate with a YouTube creator
Your local newspaper
Provide clear next steps so customers can take action
All of the listed answers are correct
Add a call-to-action (CTA) overlay
Deliver the most important message early in the video
Custom Affinity Audiences
True or False: You can use contextual targeting with videos.
Google’s reach solutions
Google Consumer Surveys
True or False: Video ads may appear in videos marked “Private” on YouTube.
a – An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
b – A one-off video in which the brand is highlighted
c – A creator video in which the brand’s message is integrated or shared via a “shout out”
d – A series of brand videos in which the creator is mentioned throughout
a – The advertiser pays for a click that brings someone to her website with CPC bidding, and pays when there’s an impression with CPV bidding
b – The advertiser pays for an impression with CPC bidding, and pays when someone watches at least 5 seconds of the ad with CPV bidding
c – The advertiser pays for a click on an ad with CPC bidding, and pays when someone engages with the content — for example by clicking clicking a call to action or watching the first 30 seconds of the ad — with CPV bidding
d – The advertiser pays for a click on her YouTube channel with CPC bidding, and pays for a conversion with CPV bidding
Learn how to build a table
TrueView video discovery ads can run on:
The Display Network only
The Search Network and the Display Network
YouTube and the Display Network
A TrueView in-stream ad view is counted when a viewer:
Clicks on the ad
watches the entire ad
watches the ad for 30 seconds
All of the above
People who clicked the +1 button on the advertiser’s Google+ page
People who watched certain videos on the advertiser’s YouTube channel
People who skipped the advertiser’s TrueView in-stream ads
With Brand Lift
Through a Google representative
In Google Ads
Homepage expandable Masthead ads
TrueView ads and Dynamic ads
a – A specific YouTube video
b – A website on the Display Network
c – A YouTube channel
d – All of the listed answers are correct
If your client wants a specific reach for a specific price on YouTube, you should use:
TrueView video ads
A viewer can skip watching a TrueView in-stream ad after:
TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.
Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
Google does not provide cross-device targeting at this time.
a – Ad impressions, users who have downloaded the app
b – Ad impressions, users who have subscribed to her company’s video channel
c – Ad impressions, users who haven’t downloaded the app
d – Users who have subscribed to her company’s video channel, users who haven’t downloaded the app
a – Shopping ads can only show on pre-roll video ads on YouTube
b – Shopping ads can appear on Google Search partner websites like YouTube
c – Shopping Ads can only appear on Google.com
d – Shopping Ads can only appear on retail websites
By creating a Google Ads conversion tracking code
You can’t measure conversions with the in-stream format
By using YouTube Analytics
By using Google Analytics
a – A YouTube video
b – A conversion rate of at least 5% on the Search Network
c – A base Google Ads budget in addition to pay-per-click costs
d – A budget for creating professional video ads
The initial remarketing list size for video campaigns includes users from the past:
You can’t include visitors from past days
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
Video campaigns can help advertisers optimize for:
views and engagements
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
Consideration and action
Action and awareness
Awareness and consideration
Through a third-party provider
An advertiser can use a remarketing tag to target people who’ve:
set up multiple YouTube accounts
subscribed to or unsubscribed from her YouTube channel
posted videos on YouTube that mention her products
searched on YouTube for videos about products like hers
The best way to reserve an ad is to:
Create a standard video campaign
Create a reservation campaign in Google Ads
Enter specifications on the “Reservation” tab
Contact a Google sales representative
Google’s in-market audiences
DoubleClick Bid Manager
True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
The most effective way to control the number of times someone sees an ad is by:
Lowering bidding levels
Monitoring audience retention metrics with YouTube Analytics
Setting a frequency cap
Setting a lower cost-per-view (CPV) bid at the target group level
The standard companion banner size for TrueView in-stream ads on YouTube is:
a – 300×600
b – 300×250
c – 300×80
d – 300×60
Select the viewer actions he wants to target for his list
Link his current Google Ads account to his existing YouTube channel
Add the remarketing list to his campaign
Set the membership duration to Open to ensure he captures all users for an open ended period of time, even new ones
TrueView video campaigns can include:
videos uploaded directly to YouTube
other video formats
You can see average video-view duration metrics in:
reports in Google Ads
the “Audience retention” tab in YouTube Analytics
the “Campaigns” tab in Google Ads
Which ad rotation option can’t be used for video campaigns?
Optimize for clicks
Optimize for views
Optimize for conversions
a – They are ads with animation or other types of motion
b – They are displayed on the Search Network
c – They are static image ads
d – They are a type of text ad
Rotate two or three different video ads
Shorten the video ad’s duration
Fine tune her target audience
True or False: Advertisers can set bids per ad format
Video remarketing is a way to optimize:
cost-per-view (CPV) bidding strategies
True or False: More than one YouTube account can be linked to a Google Ads account.
a – Earned visits to the website and earned comments
b – Earned visits to the website, earned views, and earned comments
c – Earned conversions
d – Earned views, earned comments, and earned likes
View rate and cost-per-click (CPC)
View rate, cost-per-view (CPV), and follow-on views
Clickthrough rate (CTR) and cost-per-click (CPC)
The targeting options that were used
a – Reservation buying means pre-packaged lineups, while auction buying is for individual impressions.
b – Reservation buying includes hard-to-sell inventory, while auction buying does not.
c – Reservation buying is done manually, while auction buying is done through a Google representative.
d – Reservation buying is done programmatically, while auction buying is done manually.
Increase each target group’s bid by 100%
Run both an in-stream and a video discovery version of the ad
Look at engagement rate for targeting and focus on the methods with the highest view through rate
Add exclusions to the campaign
Clickthrough rate (CTR)
Visitors to the YouTube homepage in a targeted country
Topics and remarketing
Affinity and remarketing
Affinity, remarketing, and topics
_________ ads can be created and managed through Google Ads.
What is Masthead billing based on?
A flat daily fee
Impressions and clicks
a – When she purchases something from the advertiser’s website
b – When she views the ad
c – When she views the ad for the second time
d – When she clicks the ad
Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.
Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.
Use what you know — adjust the settings to mimic those used for a prior successful video campaign.
Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.
a – The app is available at no cost to him or any businesses — big or small.
b – It helps connect him with local filmmakers for hire.
c – It offers 100+ ready-to-go video templates designed for a variety of businesses, including his.
d – It’s mobile-friendly, so he can easily create his video footage on the go.
a – Google Correlate
b – Google Trends
c – Google Surveys
d – Google Shopping Insights
Linking a YouTube channel to a Google Ads account lets you:
manage one channel from one Google account and let multiple people manage a channel
manage one channel from one Google account
use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts
manage multiple channels from one Google account
a – Google TV, Google search results, and the Display Network
b – YouTube homepage, YouTube search results andwatch pages
c – YouTube watch pages and Masthead ads, and Google search results
d – YouTube videos and Google search results
A TrueView video discovery ad needs to be:
more than 30 seconds
about 2 minutes
There isn’t a time limit
less than 30 seconds
With a Masthead ad, an advertiser can reserve:
The YouTube homepage
YouTube search pages
Add a frequency cap
Access more video reporting metrics
Create a remarketing list
a – Create remarketing lists
b – Check engagement reports
c – Check the count of TrueView earned actions
d – Check the conversion volume
a – It allows for reaching a very broad audience — a scope that includes YouTube, as well as Google’s Search and Display Network.
b – It’s cost-efficient by remarketing to customers based on past behaviors that may offer a higher return on investment.
c – It can be set up in Google Ads in a few steps.
d – It offers the opportunity to target specific customers and create personalized messaging to his audience that has shown interest for similar toys on his YouTube channel.
a – It lets you continually track conversions
b – It shows how often the average person sees or interacts with the ad
c – It shows you how engaged people are with the ad
d – It tells you how many people are viewing the ad
True or False: IP address exclusion is not available for TrueView campaigns.
To run a TrueView video ad, the video must be uploaded to:
YouTube, with the privacy settings changed to “Private”
YouTube, with the privacy settings changed to “Public” or “Unlisted”
an advertiser’s website
any video hosting site
True or False: YouTube remarketing lists can be used with standard text and display ads.
Select the video links in the video component Properties panel to add a video to an ad group
Import videos for both in-stream and discovery ads using the import video group feature
Create one ad group for in-stream ads and one for video discovery ads
Create one ad group for both in-stream and video discovery ads
a – A companion banner
b – A call-to-action overlay
c – A ticker tape
d – A mobile app promo
Mobile and Tablet options
Scheduling and Delivery
Audience retention report
Watch time report
Likes and dislikes report
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
only on targeted topics
only on targeted affinity audiences
on targeted topics and affinity audiences
only when targeted topics and affinity audiences match
TrueView in-stream ads and video discovery ads appear, respectively:
before videos and as clickable thumbnails
to the left and right of videos
at the top and bottom of videos
as clickable thumbnails and before videos
TrueView in-stream ads can appear on:
the Google Play Store
Google search results and YouTube watch pages
YouTube watch pages
People are added to an advertiser’s video remarketing list when they:
click a text ad in Google search results
sign in to YouTube
watch, comment on, like, or share the advertiser’s YouTube video
watch, comment on, like, or share a competitor’s YouTube video
_________ are optional, clickable thumbnail images that accompanies TrueView in-Streamad.
TrueView video discovery ads
Affinity and in-market audiences
_______ is used to measure video campaigns.
a – Cost-per-acquisition (CPA) bidding
b – Cost-per-thousand-impressions (CPM) bidding
c – Cost-per-click (CPC) bidding
d – Cost-per-view (CPV) bidding
Call-to-action (CTA) overlays are compatible with:
TrueView video discovery ads only
any TrueView ad format
TrueView TrueView video discovery ads that are at least 30 seconds long
TrueView in-stream ads only
Video ads can run on:
Display Network only
YouTube and apps across the Search Network
YouTube and on video partner sites and on apps across the Display Network
Video advertising on YouTube lets you:
a – pay a single monthly fee
b – use free video analytics
c – use pay-per-report analytics and pay for click-throughs only
d – use pay-per-report analytics and pay a single monthly fee
a – The advertiser’s YouTube Masthead
b – The ad’s destination URL
c – The advertiser’s website
d – The video on the YouTube watch page or advertiser’s channel
With YouTube Analytics, you can track metrics on:
TrueView ad skip rates
YouTube session length
cost per channel visit
True or False: To get full access to YouTube Analytics, you need to link your Google Ads and YouTube accounts.
a – By dividing the number of clicks by the number of views
b – By looking at the percentage of viewers who watched the video until the last quartile
c – By dividing the number of views by the number of impressions
d – By dividing the number of impressions by the number of clicks
a – All of the listed answers are incorrect
b – The average number of times people have viewed the ad
c – The average view rate for the ad
d – The average number of channel views
a – You can set up a video campaign in just a few minutes.
b – You can reach a targeted audience on YouTube and with partners across the Google Display Network.
c – You can measure your success using the powerful video performance tools Google Ads Video Analytics and YouTube Analytics.
d – You can tell a personal brand story.
Both mobile and tablet
If your client wants to pay only when someone views an ad, you should use:
Viewable cost-per-thousand-impressions (vCPM) bidding
YouTube homepage ads
Rich Media Layouts Mastheads
Rich Media Custom Mastheads
Video Media Layout Mastheads
On videos on your channel
On embedded videos
On TrueView video discovery ads
An advertiser is charged for viewing a TrueView video discovery ad when someone:
clicks and views the first frame of the ad
shares the ad
watches a TrueView in-stream ad after watching a TrueView video discovery ad
His company logo
A direct call-to-action (CTA)
His company’s brand name
Clicks, calls, and sign-ups
Sales and purchase intent lift
Views, impressions, unique users, awareness lift, and ad recall lift
View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Find the KPIs that measure your goal
Choose the video solution that drives that goal
Optimize your campaign
Determine your campaign goals
A click on a companion banner:
can direct to an external URL
can direct to a YouTube channel
counts as a view even if the person hasn’t watched 30 seconds of the ad
TrueView video discovery ads run on:
The YouTube Network
YouTube videos and YouTube search pages
The Display Network
Video ads can appear on:
Specific YouTube channels
Websites on the Display Network
Specific YouTube videos
1 minute, 30 seconds
An animated GIF
A scrolling banner
A blinking border
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds.
In-stream and video discovery
All of the listed answers are incorrect
There is no minimum
Fans, publishers, and producers
Fans, creators, and advertisers
Creators, agencies, and publishers
Brands, publishers, and advertisers
Demographic, purchase intent, and declared
Declared, social, and offline
Passion, purchase intent, and personalization
Declared, matched, and demographic
A client who wants to advertise before, during, or after popular videos on the Display Network should:
add the keyword “video” to relevant campaigns
create a video ad campaign
add a call-to-action (CTA) overlay to video ads
bundle display ads for each target audience
Use at least 3 types of targeting to find out which performs best
Include a strong call-to-action so the viewer knows what to do
The term that embodies all of the places where your ad can appear.
The collective term for Google’s professional support staff that can answer your Google Ads questions 24/7.
A network of hardware devices, including chromebooks and android phones where your ad can appear.
A network of partner websites that will show your ad.
Google Brand Lift
Video Performance Data
Google Ads Reporting
a – Google Trends
b – Google Correlate
c – Google Shopping Insights
d – Google Surveys
An advertiser can:
remarket video ads from the Search Network on the Display Network
target viewers who are watching competitors’ ads on YouTube
combine an Google Ads remarketing list with a Masthead ad unit
optimize remarketing by raising bids on topics or channels that generate the greatest ad response
More than 75%
More than 60%