You can use the Spotlight feature to search the web for more information about a publisher, and get results on the same screen.
You can use the Spotlight feature to find specific publishers to re-visit at another time.
You can use the Spotlight feature to open up a live chat with other members of your team and share inventory insights before making a deal in Marketplace.
You can use the Spotlight feature to find premium packaged inventory opportunities that meet your specific criteria by Publisher, Deal, or Guaranteed Package type.
For one or more publishers, you can send a bulk RFP form with your proposal and price. You can have ongoing negotiations directly from the My Negotiations section under the Inventory module.
If you’d like to contact a publisher, you can send a message to them directly from Marketplace requesting their contact details.
You can find phone numbers of publisher teams in Marketplace. You can call to negotiate at any time.
The inventory showcased in Marketplace is non-negotiable. If inventory matches your criteria, you can click Accept to make a deal go live.
The Audiences module helps you understand how customers interact with your brand across devices, as well as online to offline.
The Audiences module enables you to be informed and influence your budget allocation decisions with accurate forecasting.
The Audiences module allows you to see a holistic view your campaigns’ performance against budget and how they are tracking towards KPI.
The Audiences module enables you to effectively manage, build, analyze, and activate your audiences.
Audience Builder.
Audience Profile Analysis.
Audience Frequency Caps.
Audience Spotlights.
Bid Manager.
Video & Display 360.
Google Marketing Platform.
Display & Video 360.
Display & Video 360.
Google Marketing Platform.
Google 360.
Search Ads 360.
Change History.
Instant Reporting in the Insights module.
Floodlights section.
The Intelligence Panel in the Campaigns module.
Open Auction Video Forecast tool in the Campaign Plan workspace.
Instant Reporting in the Insights module.
Combined view in the Campaign Plan workspace.
Marketplace in the Campaign Plan workspace.
Display & Video 360 will enable you to measure, analyze, and action on your campaign’s performance.
Display & Video 360 will enable you to plan, execute, and measure ad campaigns across formats and screens for your targeted audiences.
Display & Video 360 will enable you to make data-driven decisions at the planning phase, helping you create more robust media plans for your customers.
Display & Video 360 will enable you to optimize your campaign execution workflows through simplified step processes and intuitive UI design.
The Inventory module.
User Management.
User Homepage.
The Insights module.
To create and manage inventory packages across formats and inventory types.
To execute on campaigns and use the Plan Workspace to build a complete campaign media plan across formats, buying strategies, and inventory types.
To use the Audience Builder to create custom audience lists and assign them to specific content strategies aligned to your campaigns.
To add and manage users and creative users to a campaign.
Choose the best statement to describe what the Creative module can help you do.
The Creative workspace is built to help you discover premium packaged inventory and manage your reservation and programmatic deals.
The Creative workspace is built to help you achieve your audience-related goals, from central data access and analysis to activation.
The Creative workspace is built to drive collaboration between brand, media, and creative teams, enabling the design, production, and management of ads at scale.
The Creative workspace is built to enable you to create smarter campaigns and quantify estimated scale to your unique KPIs.
To create custom combinations between your first-party, Google data, and/or third-party lists that you’ll be able to save and easily reuse across campaigns.
To discover the creative formats available in Display & Video 360.
To mix and match all available data sets to create advanced audience lists.
To get a quick summary of your current brand safety settings such as the inventory controls available, to get information on any excluded apps and URLs, and to get a percentage of your filtered traffic pre-bid.
A traditional report has a limited number of metrics and dimensions, whereas Instant Reporting gives you the ability to create your own metrics and dimensions.
Depending on the size of data requested, traditional reports typically take about 5 minutes to download, whereas once an Instant Report is requested, you’ll receive an email with your report in less than a minute.
Traditional reports are offline, whereas Instant Reporting allows you to drag and drop data to build a report in real time.
Traditional reports are offline, whereas Instant Reporting downloads in less than 3 seconds.
You can use forecasting to accurately plan and forecast the unique reach of your campaigns.
You can view signals about where your creatives will serve and learn about how to improve safety measures for your campaign.
You can click Optimize, which will provide you with recommended changes to your creatives and allow you to apply them in bulk.
You can choose from a variety of audience signals to target specific customer segments, then assign the right creatives to the associated content strategy.
Creative user.
Read only.
Read & Write.
Write only.
Campaign Manager, Studio, Analytics 360, and Tag Manager 360.
Bid Manager, Campaign Manager, Studio, and Audience Center.
Bid Manager, Campaign Manager, Studio, and Tag Manager 360.
Campaign Manager, Studio, Search Ads 360, and Audience Center.
Content Strategies.
Marketplace.
Google Web Designer.
Ad Canvas.