Video in Campaign Manager

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Video in Campaign Manager

Video in Campaign Manager Certification Answers

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Video in Campaign Manager

Receive your certification on great way(s) to run video advertising in Campaign Manager. Get Certified Today with Best Certification Answers!

Questions you might encounter in this certification:

What information is packaged in a Video Ad Serving Template (VAST) tag?

Rich media for in-app environments

Video serving files, companions, and tracking pixels

Display image files, javascript video player

Dynamic banners

Your campaign uses geographic targeting.

How do you ensure your ad always has an eligible ad to serve on mobile devices?

Use the VAST Suite Inspector

Verify your publisher’s mobile requirements

Activate the default ad

Never include companion creatives

You’re trafficking to two different publishers. One publisher does not accept .mov files.

What do you do?

Manually create VAST tags for the publisher that does not accept them

Turn off “Control transcodes from the placement”

Turn off .mov transcodes on the placement level for that publisher

Create two separate campaigns

Whose video specifications are the most important for advertisers to follow?

Publishers

Creative agencies

None

Google

What quality of video should you upload to Campaign Manager so it transcodes it into as many sizes as possible?

The smallest file possible

A good balance of quality and file size

The highest quality possible

Optimized for mobile devices

Samir is using Campaign Manager to run video ads for his agency’s clients. His clients want to run new creative.

How will Samir execute this request?

Create a new in-stream placement for the new creative

Swap in new creative and the VAST tags will update dynamically

Tell the client creative swaps are not supported

Swap in new creative and re-send VAST tags to publisher

Your client is comparing the music in two video creatives and wants to know how many times viewers muted their audio.

In what category can you find this metric in Report Builder?

Media cost

Rich media

In-stream video

In-banner video

What type of video ad would an advertiser use to target users who are watching streaming video content?

A creative application program interface (API) that lets an advertiser build rich media ads

Hannah’s video ad is not rendering properly in her publisher’s video player.

What should Hannah do to troubleshoot the problem?

Avoid using cookie-based targeting, particularly in desktop environments

Re-upload her creatives

Test her VAST tag with the VAST Suite Inspector

Nothing, as VAST tags are updated dynamically

When trafficking your campaign in Campaign Manager, what action do you complete first?

Upload creatives

Create placements for each publisher

Activate placements

Export VAST tags

You want to know how many viewers watched your entire 20-second ad.

Which metric do you reference?

Video Completes

Companion Impressions

Video Plays

Video First Quartile Completions

 

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