Optimize performance in Campaign Manager

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Optimize performance in Campaign Manager

Optimize performance in Campaign Manager Certification Answers

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Optimize performance in Campaign Manager

The employment of performance data to understand what gets results so as to invest more effort into is known as Optimization. Here you would get to understand how to leverage DoubleClick Campaign Manager for optimization. Get Certified Today with Best Certification Answers!

Questions you might encounter in this certification:

KidApparel wants to create custom audience lists by leveraging their Custom Floodlight Variables and individual user IDs for more precise targeting. Tom Trafficker tells them they’ll need to use:

Data Transfer
Third-party providers
Demographic targeting
Site-served lists

Rich wants to compare cross-environment conversion data to standard conversion data. Which metric in the Cross-Device Conversions report does he need to include to see which device got the conversion credit?

Top Conversion Paths
Device Conversion Type
Attributed Event Platform Type
Custom Floodlight Variable

What is a common reason for a campaign spreadsheet to fail upon import?

Missing creative name
Missing placement name
Missing ad name
Bad formatting

After exporting your campaign to a spreadsheet, making a copy of one row with your ad, placement, and creative is a great way to ensure correct formatting and IDs when you import. What step will you need to complete in order to create a new placement?

Delete item name
Add column item name
Delete item ID
Add column item ID

KidApparel wants to capture the encrypted user ID of each impression and click interaction so they can create more precise audience lists. Tom Trafficker tells them they’ll need to use:

Data Transfer
Demographic targeting
Site-served lists
Third-party providers

After pulling a Top Conversion Paths report Maria finds that most users are entering the Funnel via rich media interactions:

How can she best optimize with this information?
Frequency cap her ads at one impression
Place rich media first in her ads’ creative rotation
Place rich media last in her ads’ creative rotation
Move all budget to rich media

Yasmin wants to see the most common sequence of ad interactions users experience before They convert. What report should she review:

Cross-Environment insights
Top Conversion Paths
Custom Floodlight
Cross-Device Conversions

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