Reach Basic report
Standard Dynamic report
Reach True View report
Download placement tags
An ad tag calls the ad server when a site wants to show one of the ads
An ad trafficker manually selects the best match for the ad on a website
An ad trafficker uploads search banners to the ad server
Targeting criteria gets assigned to the ad tag
All of the above
Traffickers manually send ads to publishers
Traffickers place ads on a small number of publisher sites
Traffickers manage creative assets in one centralized system
Traffickers get separate performance reports from each website
The look and feel of the advertisement
The creative type
The dimensions and run dates of the ad slot
The click-through URL
Laura is planning a campaign for KidApparel to re-engage customers who added items to their shopping cart, but have not yet checked out.
A user is only counted once per lookback window
A user is only counted once per day
A user is only counted once per 48 hours
A user is only counted once per session
What metric does a Reach report provide?
Total impressions served by your campaign over time
Number of unique users your campaigns reached over a period of time
You just launched a campaign last week and want to check on performance stats.
Click rate by time of day
Unique users reached
Sports Gear has an upcoming campaign that is targeted to Brazil.
Create a Cross-Dimension Reach report to view the overlap metrics
Visit the “Floodlight Activities” page and check out the number of Floodlight impressions in the last 24 hours
Create a Standard or Floodlight report with location dimensions and Floodlight conversion metrics
View location data under the “Verification” tab
Automatically, as soon as the creative batch uploader matches the .gif or .jpg with the HTML5 creative at any level
Automatically, as soon as a trafficker adds a creative to the advertiser
Automatically, as soon as a trafficker adds an image creative at the campaign level
Manually, as soon as a trafficker matches the .gif or .jpg with the HTML5 creative at the campaign level
Shauna is considering using Campaign Manager for her company’s digital marketing efforts. She wants to gain insights to improve their advertising strategy.
Campaign Manager lets you manage all of your campaigns in one place
Campaign Manager allows you to reach millions of publisher sites
Campaign Manager enables sophisticated targeting to reach specific customers
Campaign Manager’s reporting and optimization abilities allow you to track and improve campaign performance
1×1 impression trackers
Placements determine what will show to your audience. Ads hold your ad slot on the publisher’s site. Creatives can only be one specific size.
The placement enables various targeting options. There can be only one creative per campaign. The two types of ads are mobile and desktop ads.
Within the placement, you determine when your creatives will be shown. The creative hosts the image. The ad can be selected from pre-set templates.
Creatives are visible to potential customers. Placements hold the ad slot on a publisher’s site. Ads connect the creative with the intended placement.
Targeting and optimization
All of the above
Tom is setting up Campaign Manager for a new client, Surf-N-Board. Their business is divided into two businesses: West coast and East coast but conversions are on the same website.
Create all campaigns within a parent Surf-N-Board advertiser
Create two separate accounts for Surf-N-Board East and Surf-N-Board West
Create campaigns within two separate advertisers for Surf-N-Board East and Surf-N-Board West
Create a parent advertiser for Surf-N-Board with two child advertisers for Surf-N-Board West and Surf-N-Board East