How does ads.txt help you avoid this problem?
Ads.txt conducts searches of each publisher and distributor to see if they have any past history of fraudulent inventory.
Ads.txt provides publishers and distributors with a verification code that is listed as part of the auction invite. This code verifies that the publisher or distributor is approved to sell inventory.
Publishers and distributors are required to register with ads.txt and submit documentation of their eligibility to sell digital inventory.
Publishers and distributors must publicly declare the companies they authorize to sell their digital inventory.
What type of offer is this?
Preferred Exchange offer
Programmatic Guaranteed offer
What’s a reason it might have been rejected?
The destination URL does not lead to a parked domain.
The initial download is under 100k.
The creative is animated, but remains static after 10 seconds.
The creative makes use of Flash cookies.
Snippet status report
Creative (REST) API
Which tool can she use to do this?
Google Web Designer
DoubleClick Creative Recommendation Tool
A third-party ad verification service
What tool can she use to discover this information?
DoubleClick Creative Solutions
What could have been a reason for this?
The product category URL is excluded.
The maximum cost per thousand impressions (CPM) is 0 or negative.
The bid amount is lower than the publisher’s requirements.
The incorrect use of bid response protocol.
What additional information can you gain by investigating your “Filtered bids”?
The creative IDs and total bids filtered
The clickthrough URL you should use instead
A recommendation for the best tool to correct the rejection
A list of guaranteed deals that will potentially accept your clickthrough URL
Which action must you take to execute your campaign?
You must upload creative to your demand-side platform and not send ad tags to the publisher.
You must choose from a different set of inventory than you would through traditional reservation buys.
You must sign deal terms for every change in the campaign.
You must manage separate invoices for each publisher you’ve agreed to a deal with.
To always include Guaranteed deals
To never bid on Programmatic Guaranteed callouts
To respond to only the first ad size in a bid request
To require fewer callouts than ad requests
Where can this information be found?
Publisher settings file
Client Access API
What do you set the deal ID to so you will limit your bid to that deal only?
deal_id = <deal_id>
deal_id not set
deal_id = 1
deal_id = 1234
Before bid responses enter the auction
After the auction is complete and only if the auction is won
After the auction is complete and only if the auction is lost
Bid responses are only filtered if the maximum cost per thousand impressions (CPM) is above the required threshold.
Preferred Deal or Private Auction
Programmatic Guaranteed deal
This is an example of what type of rejection?
You’ll be charged the CPD daily rate.
Your deal will be cancelled.
You won’t be charged.
You’ll be charged more than the CPD daily rate.