It categorizes content into three categories: low, medium, and premier.
All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.
Publishers tell Google which content is suitable for ads.
These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
Google Display Network Policies
YouTube Community Guidelines
AdSense Program Policies
YouTube Partner Program
Search Network Policies
Advertiser friendly content guidelines
An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.
Pre-targeting URL exclusions
Pre-targeting vertical exclusions
If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects
If they wanted to prevent their ads from running on a specific mobile app
If they wanted to prevent their ads from running on a specific publisher domain
If they wanted to prevent their ads from running on mobile and tablet devices
A Partner Program channel can serve ads on YouTube once it reaches 100 views.
Industry-respected certification organizations
Consumers who watch ads