Authorized Buyers Brand Controls Basics

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Authorized Buyers Brand Controls Basics

Authorized Buyers Brand Controls Basics Certification Answers

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Authorized Buyers Brand Controls Basics

Explore the strategic ways in which Google positions ads within content, as well as how you can leverage Google’s brand controls to meet your special brand targets. Get Certified Today with Best Certification Answers!

Questions you might encounter in this certification:

How does Google determine which content is suitable for advertising on the Display Network?

It categorizes content into three categories: low, medium, and premier.

All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.

Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.

Publishers tell Google which content is suitable for ads.

These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.

Google Display Network Policies

YouTube Community Guidelines

AdSense Program Policies

YouTube Partner Program

To be eligible for advertising, which of the following must videos comply with?

Nothing

Search Network Policies

Advertiser friendly content guidelines

An advertiser wants to serve on sites that are suitable for all age groups and wants to prevent their ads from running on sexually-suggestive content.

What brand control should they use?

Third-party verification

Pre-targeting URL exclusions

Sensitive categories

Pre-targeting vertical exclusions

Why would an advertiser use pre-targeting vertical exclusions?

If they wanted to prevent their ads from running on inventory from specific domains, channels, videos, and about certain subjects

If they wanted to prevent their ads from running on a specific mobile app

If they wanted to prevent their ads from running on a specific publisher domain

If they wanted to prevent their ads from running on mobile and tablet devices

A Partner Program channel can serve ads on YouTube once it reaches 100 views.

False

True

Who controls the type of site content that’s acceptable for your ads to appear on?

You

Google

Industry-respected certification organizations

Consumers who watch ads

 

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