Studio Basics

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Studio Basics

Studio Basics Certification Answers

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Studio Basics

Get certified as a studio professional with the ability to both make and manage ad creative for campaigns. Get Certified Today with Best Certification Answers!

Questions you might encounter in this certification:

What kind of data would be used to target ads to people who have recently searched for information about soccer matches?

Dynamic targeting keys

User profile data

DCM IDs

First- or third-party data segments

Which tool is used to populate data into a dynamic feed template?

Google Sheets

Google Web Designer

DoubleClick Digital Marketing

DoubleClick Campaign Manager

Which issue is prohibited by DoubleClick Studio, and will cause an HTML5 creative to fail QA?

The creative’s exit URL goes to the wrong page on your website.

The creative was not built in Google Web Designer.

The total (zipped) file size of the creative is 250 KB.

A creative animation that loops indefinitely.

How can a travel advertiser capture flights that users search for using Floodlight tags, in order to deliver a tailored message in the future?

It’s not possible, as Floodlight tags can only capture product data

Use the global site tag, which automatically tracks this information

Use custom variables, also known as u-variables

Use a third-party tool, as this data cannot be captured through Floodlight natively

Which tool enables the development, QA, and publishing of rich media and dynamic creatives?

Google Web Designer

Google Tag Manager

DoubleClick Campaign Manager

DoubleClick Studio

What is a digital brief?

A sample of sketches of creative designs and logos, covering multiple ad formats

A multi-device strategy, focusing on how mobile web and mobile app can be integrated into each dynamic creative

An article that indicates the number of dynamic creative iterations based on the negotiated terms and conditions

A document that covers a media plan, with the campaign goals and method to execute

Which reporting dimension represents the dynamic feed’s reporting label in a Floodlight report?

Dynamic Element

Dynamic Element Value ID

Unique ID

Dynamic Element Value

A dynamic ad plays a video when it’s clicked. What tool on the creative preview can be used to verify this action occurs?

Rejection notes

Preview settings

Event log

Creatives by status

How can you check that the geo-targeting feed names are formatted correctly?

Include a row for the feed’s default creative customized to a specific geo-location

Use the formatting in the Placement column in the AdWords API

Use the formatting from the Canonical Name column in the AdWords API

Use the Conditional Formatting options in the Format dropdown in Google Sheets

Amanda is preparing a tearsheet of her dynamic ad to send for review. Several reviewers are outside of her agency and do not have access to the DoubleClick Studio account. What share setting should Amanda choose?

Private

Review

Comment only

Public

What’s the quickest way to preview, save, and share a dynamic ad containing dozens of iterations with others, using DoubleClick Studio?

With a tearsheet

Save images in preview as a PDF

Save images in preview

Take, save, and share screenshots

An analytics team wants to measure the amount of time between an ad expansion and a call-to-action click. Which tracker can they apply in Studio to get this data?

Counter

Floodlight tag

Timer

Looper

Eduardo is building a new HTML5 creative in Google Web Designer. How can he ensure that it will work with Studio?

He adds the Studio files to the file’s library in Google Web Designer.

He sets the new file’s environment to DoubleClick.

He includes the DoubleClick component in the creative.

He sets the ID in the Properties panel to “DCLK”.

Which audience lists work for data pass dynamic targeting using DoubleClick Studio and Bid Manager?

Third-party audience lists

First-party audience lists

Google in-market audience segments

Third-party demographic segments

Roland helps build some of his team’s creative. He also advises on technical requirements for the creative. What role does he play on his team?

Creative specialist

Production specialist

Media specialist

Brand specialist

After publishing an ad in Google Web Designer, how can the graphics files be accessed in DoubleClick Studio?

The files must be manually uploaded into the asset library.

The files are initially accessible in DoubleClick Campaign Manager.

The files are accessed through a third-party file manager.

The creative’s files are automatically shared in the asset library.

In Google Web Designer, which UI panel is used to bind the elements in a creative shell with the data from the dynamic feed?

The Properties panel

The Library panel

The Dynamic panel

The Components panel

A retail advertiser wants to reach users who have visited their store locator page. What type of targeting will deliver the right creative to this audience?

AdWords API targeting

First-party audience retargeting

Geographic targeting

Third-party audience targeting

Which column(s) assigned to the dynamic profile allow dynamic content to change on specific dates?

Image URL

Target ID

Placement

Start date and End date

What action ensures that the dynamic feed can be imported into Studio’s dynamic profile?

The Google Sheet (dynamic feed) is shared with the required Studio email addresses.

The data in the Content Source Preview is assigned to DoubleClick.

The dynamic profile’s rules have been set to show the right content from the feed’s header rows.

The correct data types have been set in Studio.

KidApparel’s dynamic ads have hundreds of iterations that change based on the products their customers viewed on their site. What can the team developing their feed do to help them interpret the performance data for each ad?

Create meaningful reporting labels

Work with a third party to interpret their data

Build a spreadsheet to cross-reference their product IDs with their product names

Work with their product team to create better product names

 

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